To say that health care is changing rapidly would be a rank understatement. Today every organization, from providers to insurers, advocacy groups and suppliers, must be able to engage the public with messages that are clear and impactful in order to deliver higher-quality health care that’s more affordable and accessible.
Knowing this, Advertising Age and Modern Healthcare, its sister publication, have announced the launch of the inaugural Healthcare Marketing Impact Awards, an awards program designed to recognize the best campaigns across all media platforms, including advertising, marketing, promotion and communication.
The intent of the award is to honor media campaigns that helped healthcare organizations, promoted health among communities, groups and individual patients and allowed them to thrive in today’s ever-changing healthcare environment. There will also be special recognition given to the best community outreach and patient education campaigns as well as agency of the year and “best in show.”
The biggest award of the evening, the Healthcare Marketing Visionary award, will be given to the individual that made the most contributions to bridging the gap between healthcare providers and the public and, over the course of his or her career, made a lasting contribution to the industry.
The Awards Gala is said to be held at the Hyatt Regency Hotel in Chicago on Tuesday, September 23, at the same time as the first Modern Healthcare Strategic Healthcare Marketing Conference will be taking place, on the 23rd and 24th.
Nominations for the awards are being taken from agencies and organizations across the industry, with a deadline for submissions of June 13, 2014. More information on how to submit nominations can be found at modernhealthcare.com\impact awards.