New findings from the fourth Makovsky Health/Kelton Survey reveal trends in how consumers access health information and manage personal health care – and it is driven increasingly by smartphones and new health technologies.
“Consumers are overwhelmingly ready to share personal health information to help researchers better understand a disease, particularly if they can do so anonymously,” the report summary reads.
“The on-the-go health information movement is integral to the care patients seek in addressing their medical interests,” says Gil Bashe, executive vice president and practice director for Makovsky Health. “When health concerns strike, people want information almost immediately. Our industry continues to place importance on the mobile user experience, as consumers increasingly use smartphones and are more receptive to information from pharmaceutical-sponsored sources than in years past.”
The findings of the new report are condensed and presented in the infographic shared below.