Apple, according to a new Canalys report, dominated the smartwatch market in 2015, accounting for over 12 million units and two-thirds of all shipments.
A report summary from MAW noted that Samsung returned to second place in Q4.
“Pebble came third and Huawei came fourth, establishing itself as the leading Android Wear vendor,” the Canalys crew confirms. “Basic bands exceeded 37 million shipments for the year. Fitbit set a quarterly shipments record as it comfortably led the category. Xiaomi held second place, shipping 12 million Mi Bands during 2015.”
But it’s Apple that stole the show.
“Cashing in on holiday sales, Apple managed to rack up over five million shipments in the fourth quarter,” according to analyst Jason Low. “Strong holiday shipments for Fitbit, Apple, and Garmin drove growth of over 60 percent sequentially for all wearable bands. Across the entire wearable bands segment, Fitbit led all vendors in Q4, followed by Apple and Xiaomi.”