Author Archives | Brian Hewitt

SGK Health Explores ‘Power’ of Empathy-Driven Marketing in Webinar

SGK announced today that SGK Health’s Karin E. Bauer, vice president of client services and Teresa Diehl, associate creative director, will present Why Empathy-Driven Marketing Works in a Changing Healthcare Marketplace in a webinar on September 21, 2017 (at 1:00 P.M. EST).

Healthcare is an empathy-driven industry. But changes in healthcare information gathering and sharing across systems have created a disconnect between quantity and quality of care.

To win with empowered healthcare customers you must provide brand-centered relevance, based on insight into customer behaviors, perceptions and preferences.

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mHealth News: What You Need to Know

Here are some of the top stories in healthcare, telemedicine, and mobile health that we have been monitoring this past week.

Walgreens Touts New Center for Health & Wellbeing Research
Recently, Walgreens announced the launch of its Center for Health & Wellbeing Research, a website that features more than 50 Walgreens outcomes studies completed over the past six years. Areas of research include access to care and patient experience, adherence and clinical outcomes, digital health and member engagement, health care costs, HIV and specialty pharmacy, vaccinations and more.

IDC: Growth in Wearables Shows No Signs of Wearing Out
International Data Corporation (IDC) expects the popularity of wrist-worn devices – including watches and wrist bands – will continue to drive the wearables market forward. Meanwhile, lesser-known wearable products, such as clothing and earwear, will experience market-beating growth in the years to come.

Verizon Unveils Third Annual State of the Market: IoT Report
Verizon has just unveiled its third annual State of the Market: IoT Report that explores the business value of IoT through original and third party research, and highlights examples of how organizations are using IoT for diverse applications in healthcare such as tracking drug shipments from factory to pharmacy to prevent counterfeit drugs, theft, and product damage, an emailed statement confirms.

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Vynca, Sutter Health Announce Collaboration

MHW learned Wednesday that Vynca — a provider of advance care planning solutions — and Sutter Health — a not-for-profit health care network in Northern California — have teamed up to collaborate to improve doctor and patient communication and documentation focused on advance care planning.

If you’re not familiar, Vynca offers a comprehensive software solution to capture, store, and access Physician Orders for Life-Sustaining Treatment (POLST) forms, which are vital in ensuring that patients’ end-of-life wishes are met.

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Hearing The Roar of Digital Innovation: UVA Joins AVIA to Speed Innovation

The University of Virginia Health System has joined AVIA, the nation’s leading network of health systems addressing pressing challenges by unlocking the power of digital solutions.

According to a statement emailed to MHW, UVA will work with AVIA to evaluate, select, and scale digital solutions to improve patient care, promote wellness and improve access to care.

We’re told that AVIA will work closely with Jeff Keller, named last year as UVA Health System’s first chief innovation officer, to harness technology to achieve these objectives.

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Tunstall Acquires Providence Lifeline Medical Alert

Ahead of the weekend, MHW learned that Tunstall Healthcare Group, a leader in remote care and safety monitoring, has acquired Providence Lifeline Medical Alert Service via its U.S. subsidiary, Tunstall Americas.

The acquisition, we’re told, demonstrates Tunstall’s commitment to expand its service footprint across the United States through acquiring or partnering with highly regarded regional, state, and local providers of telecare, medical alarms, and medication management services.

If you’re not familiar, Tunstall Americas provides nationwide 24/7 healthcare monitoring services from HIPAA compliant call centers in New York and Rhode Island.

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New Partnership to Provide Connectivity for Robot Technology

MMW learned Wednesday that Globetouch and CloudMinds Techology have inked a new partnership to provide connectivity for robots and other artificial intelligence (AI) initiatives.

Both companies are making the announcement during Mobile World Congress Americas 2017, a conference and expo bringing together industry leaders to meet and explore new business models in mobile technology.

If you’re not familiar, Globetouch Inc. is a leader in global connectivity services and IoT platforms for the connected vehicle and the Internet of Things (IoT) market. CloudMinds is creating advanced AI engines in the cloud to advance its mission to “make robots smarter.”

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Franciscan Alliance Touts Milestone with Vocera Technology Deployment

On Friday, MHW learned that Vocera Communications, Inc. — a leader in clinical communication and workflow solutions — has a big announcement.

We’re told that Franciscan Alliance now has 15,000 care team members using Vocera solutions throughout its 14-hospital system and physician community.

Franciscan Alliance, which has more than 20,000 full- and part-time employees and a physician network of more than 650 providers, partnered with Vocera to deploy an enterprise-grade communication and collaboration platform.

We’re told that the solution enables secure text messaging, hands-free voice communication, bi-directional integration with the Epic EHR system, and interoperability with all the hospitals’ telephony, nurse call and physiologic monitoring systems.

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