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New Red Cross App Aims to Increase Donor Frequency With Retail Rewards

New Red Cross App Aims to Increase Donor Frequency With Retail Rewards   retail Mobile Apps mobile marketing blood American Red Cross While the resounding majority of blood donors are both loyal and well-intentioned, the Red Cross still struggles with a 50% no-show rate for their scheduled blood donations.

In an effort to decrease the number of no-shows, and increase the frequency of donations, the Red Cross has launched a new mobile app, the Red Cross Blood Donor App.

The Red Cross’s other mobile apps focus primarily on first aid, as well as a variety of disaster preparedness and safety tips. But the new Red Cross Blood Donor App is designed to focus solely on donations.

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Stanford, Duke to Begin Trials with HealthKit

Stanford, Duke to Begin Trials with HealthKit   Stanford mHealth HealthKit Duke apple Apple’s recently unveiled HealthKit platform has already attracted the attention of such healthcare heavyweights as Duke and Stanford.

According to an exclusive from Reuters, the prominent U.S. hospitals are planning trials with “diabetics and chronic disease patients” using HealthKit.

If all goes as plans, the report explains, we could very well witness exactly how HealthKit will transform healthcare in the coming years.
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New Digital Health Data Presented at 2014 Connected Health Summit

New Digital Health Data Presented at 2014 Connected Health Summit   telemedicine Parks Associates mHealth Digital Health Data 2014 Connected Health Summit As the 2014 Connected Health Summit continues Friday, new digital health data is coming to light courtesy of the Summit’s organizers.

Parks Associates finds that 27% of U.S. broadband households “currently own and use at least one connected health device.”

The survey data also reveals that 13% of U.S. broadband households are very likely to purchase a connected health device in the next 12 months.
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With Telemedicine Tech, the Savings Add Up

With Telemedicine Tech, the Savings Add Up   telemedicine tech news mobile health mHealth Professional services company Towers Watson is out with a new report that points to the fiscal efficiencies linked to telemedicine.

Telemedicine could potentially deliver more than $6 billion a year in health care savings to U.S. companies, the organization’s new report reads.

“While this analysis highlights a maximum potential savings, even a significantly lower level of use could generate hundreds of millions of dollars in savings,” said Dr. Allan Khoury, a senior consultant at the firm. “Achieving this savings requires a shift in patient and physician mindsets, health plan willingness to integrate and reimburse such services, and regulatory support in all states.”
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mHealth: Top Stories of the Week

mHealth: Top Stories of the Week   mHealth news mHealth Here are some of the top stories in healthcare, telemedicine, and mobile health that we’ve been monitoring this past week.

If you’ve been to a doctor’s office recently, you may have noticed some changes. Sure, the stethoscope and tongue depressors are still there. But now, patients are seeing laptops and mobile phones being used as often (if not more) than ever before.

One of the many advantages or telemedicine is that it holds the potential to make access to general healthcare easy to achieve from anywhere with an internet connection, and in many cases, for an affordable price point.

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Apple Said to be in Talks with Top Healthcare Providers

Apple Said to be in Talks with Top Healthcare Providers   providers mHealth healthcare health IT The writing has been on the wall for some time now that Apple will soon make healthcare a bigger part of its business model.

Following the company’s introduction of HealthKit at June’s WWDC 2014, all signs have poised to Apple cultivating the close ties that healthcare and mobile technology have already forged.

HealthKit is a new app bundled with iOS 8 that’s geared toward fitness and tracking apps and other mHealth solutions.
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Mobile Health Still Struggling To Gain Consumer Allegiance

Mobile Health Still Struggling To Gain Consumer Allegiance   MIT Technology Review mHealth news mHealth Adoption is one thing. Allegiance is another.

In less than 2 years, over $750 million dollars in venture capital has been invested in developing more mobile health tools. While approximately 1 in 10 Americans currently owns some type of mobile health device produced by major manufactures such as Jawbone, Nike, or Fitbit—less than half are being utilized on a regular basis.

On top of that, of the over 100,000  mobile health apps that are available for smartphones, only a handful have achieved more than 500 consumer downloads. Of those who have downloaded mobile health apps, 2 out of 3 consumers no longer utilize the app.

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