Though much of the conversation about healthcare has been focused on retirees who are living longer than ever (with inevitable hiccups for both the economics and efficiencies), the next wave could change the very nature of healthcare in the U.S.
The youngest baby boomers will turn 50 this year. As a result, the U.S. healthcare industry is anticipating unprecedented levels of demand for products and services.
“Though members of this generation still fancy themselves young and healthy, they have more health problems and chronic conditions than previous generations at the same age,” says eMarketer. “Still, they want to stay active for as long as possible. They expect healthcare that enables them to age in place and do it on their own terms.”
Posted in Affordable Care Act (ACA), Digital Marketing, Healthcare
Healthcare is rapidly changing. Not just the insurance aspects — which are complex enough — but also the ways in which doctors and hospitals interact with patients.
In many ways, a vision of the future is fast taking shape. House calls via Skype. Mobile health monitoring devices. Even Google plays a part. But there’s even more.
As columnist Ashley Rodriguez asks in a timely AdAge story, “Could digital marketing help cure the health-care industry?”
Posted in Digital Marketing, Healthcare
In a recent post at the U.S. Senate’s Newsroom website, U.S. Senator Charles E. Schumer (D-NY) informed constituents that “personal health and fitness data – so rich that an individual can be identified by their gait – is being gathered and stored by fitness bracelets like ‘FitBit’ and others like it, and can potentially be sold to third parties, like employers, insurance providers and other companies, without the users’ knowledge or consent.”
Schumer said he believes the situation “creates a privacy nightmare, given that these fitness trackers gather highly personal information on steps per day, sleep patterns, calories burned, and GPS locations. Users often input private health information like blood pressure, weight, and more.”
Posted in Patient privacy, Wearable technology
If you’ve been to a doctor’s office recently, you may have noticed some changes. Sure, the stethoscope and tongue depressors are still there. But now, patients are seeing laptops and mobile phones being used as often (if not more) than ever before.
According to an April 2014 study conducted by EPG Health Media, recently reported by eMarketer, 99 percent of qualified healthcare professionals use a personal computer or laptop for work-related tasks every day. In addition, 82 percent of study respondents said they use a mobile phone for professional reasons at least once a day.
Posted in Hospitals, mHealth news, Smartphones, tablets, Technology
Federal Trade Commissioner Julie Brill, speaking in Washington last week, expressed concern about the way apps on smartphones and mobile devices are siphoning sensitive health data, and how some of that information may then be shared with third parties.
Based on a recent study of data-sharing related to 12 mobile health and fitness apps, it was discovered that developers were sharing consumer health information with 76 different parties, including marketers.
Reuters recently covered the FTC warning.
Posted in Healthcare IT, mHealth, mHealth news
Mobile communications technology has dramatically changed for the better how a myriad of industries function and perform.
But the healthcare industry’s adoption of mobile tech is lagging that of other industries. And the time has come to change this reality. That’s according to a new report from Frost & Sullivan.
“There is a clear need for advanced data management and communication systems that can address existing communication challenges in hospitals,” reads the report summary.
Posted in Hospitals, mHealth, Smartphones, Technology
Talk about your market niche. When Enroll America — a nonprofit coalition of groups supportive of the Affordable Care Act (ACA) — wanted to reach lower income women without health insurance, it turned to the phone.
No, not cold calls (remember those?)
Enroll America ran a mobile ad campaign while working with a firm called Qriously from February 25 to May 31. The promos ran within Qriously’s network of apps and in other mobile ad networks—including MoPub, Nexage, and Rubicon. Qriously has a reach of about 150 million people in the U.S.
Posted in Affordable Care Act (ACA), mHealth, mHealth news, Mobile App