Federal Trade Commissioner Julie Brill, speaking in Washington last week, expressed concern about the way apps on smartphones and mobile devices are siphoning sensitive health data, and how some of that information may then be shared with third parties.
Based on a recent study of data-sharing related to 12 mobile health and fitness apps, it was discovered that developers were sharing consumer health information with 76 different parties, including marketers.
Reuters recently covered the FTC warning.
Posted in Healthcare IT, mHealth, mHealth news
Mobile communications technology has dramatically changed for the better how a myriad of industries function and perform.
But the healthcare industry’s adoption of mobile tech is lagging that of other industries. And the time has come to change this reality. That’s according to a new report from Frost & Sullivan.
“There is a clear need for advanced data management and communication systems that can address existing communication challenges in hospitals,” reads the report summary.
Posted in Hospitals, mHealth, Smartphones, Technology
Talk about your market niche. When Enroll America — a nonprofit coalition of groups supportive of the Affordable Care Act (ACA) — wanted to reach lower income women without health insurance, it turned to the phone.
No, not cold calls (remember those?)
Enroll America ran a mobile ad campaign while working with a firm called Qriously from February 25 to May 31. The promos ran within Qriously’s network of apps and in other mobile ad networks—including MoPub, Nexage, and Rubicon. Qriously has a reach of about 150 million people in the U.S.
Posted in Affordable Care Act (ACA), mHealth, mHealth news, Mobile App
With mobile tech and telecommunications giants ranging from Apple to Verizon getting into the healthcare technology and mHealth fields, it’s understandable why Google has followed suit.
But don’t get the wrong idea. Google does not plan to become a healthcare company. Google co-founders Sergey Brin and Larry Page made that clear once again recently.
“Generally, health is just so heavily regulated,” Brin said at Vinod Khosla’s CEO summit. “It’s just a painful business to be in. It’s just not necessarily how I want to spend my time. Even though we do have some health projects, and we’ll be doing that to a certain extent. But I think the regulatory burden in the U.S. is so high that think it would dissuade a lot of entrepreneurs.”
Posted in Healthcare, mHealth, Technology, Wearable technology
Life inside the matrix might get even more interesting.
Imagine visiting a Walgreens and being able to see 3-D views of the store shelves. Designed to help customers find specific products, it could also be used to lure them to items on sale or which treat consumers with reward points.
“Walgreens thinks augmented reality will help,” according to a story on the app just published in Advertising Age.
Posted in Technology
The American Telemedicine Association is fittingly turning to the digital world to advance education in the emerging age of telemedicine.
Delivering Online, Video-Based Mental Health Services is a new course now available through the Learning Center of the ATA.
“Created by leaders in mental health and telemedicine,” the organization said in a news release, “the course covers the essential components to successfully plan and implement an online mental health service. Continuing education credits are available for those completing the course.”
Posted in Telemedicine
Are healthcare marketers the creative “poor cousins” to others toiling in the advertising world?
An interesting take on the topic is presented by Kathy Delaney in a recent Ad Age essay.
“It’s no secret that health and wellness marketing have been underrepresented in our industry’s award shows,” Delaney writes. “Despite the fact that health and wellness are no longer limited to healthcare plans and pharmaceuticals — our category now supports healthier food options at chain restaurants, mattress brands committed to improving the quality of our sleep, and yoga studios promoting a healthy mind and body — we are still often marginalized as a niche category responsible for less creative work.”
Posted in Digital Marketing, Healthcare