Author Archives | KathleenToulet

Advertising Age Announces first Healthcare Marketing Impact Awards

Advertising Age Announces first Healthcare Marketing Impact AwardsTo say that health care is changing rapidly would be a rank understatement. Today every organization, from providers to insurers, advocacy groups and suppliers, must be able to engage the public with messages that are clear and impactful in order to deliver higher-quality health care that’s more affordable and accessible.

Knowing this, Advertising Age and Modern Healthcare, its sister publication, have announced the launch of the inaugural Healthcare Marketing Impact Awards, an awards program designed to recognize the best campaigns across all media platforms, including advertising, marketing, promotion and communication.

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Bangladeshi Moms Are Discovering mHealth

Bangladeshi Moms Are Discovering mHealthJust 18 months after launching nationwide, Mobile Alliance for Maternal Action (MAMA) is a stunning success story.

According to an announcement from MAMA, the platform they’ve engendered has reached more than 500,000 subscribers in Bangladesh.

“That’s half a million pregnant or new mothers and their families who now have access to vital health information that is helping them care for themselves and their babies during one of the most critical times in their lives,” the group said in a provided statement.
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Electronic Prescriptions Continue to Soar Nationally

Electronic Prescriptions Continue to Soar NationallySurescripts, the largest health information network in the U.S., announced Wednesday that it routed more than one billion electronic prescriptions in 2013, representing a majority (58 percent) of all eligible prescriptions in the nation, sent by 73 percent of all office-based physicians.

Surescripts outlined the remarkable growth of electronic prescriptions this week in a post on the company’s website.
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Infographic: Industry Reactions to ICD-10 Delay

Infographic Industry Reactions to ICD-10 DelayTwo weeks ago, President Barack Obama put his signature on the Protecting Access to Medicare Act of 2014. In effect, one provision of the new law served to delay ICD-10 implementation until October 1, 2015 at the absolute earliest.

Following two similar delays in the past, many were ready to proceed rather than face another delay.

In order to gauge how healthcare industry professionals truly feel about the latest postponement, 1,250 health care industry professionals were polled during a Deloitte Center for Health Solutions Live from the Center webcast.
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Feds Pitch Risk-Based Health IT Regulatory Framework

Feds Pitch Risk-Based Health IT Regulatory FrameworkOn Thursday, the U.S. Department of Health and Human Services released a draft report that puts forward a proposed strategy and recommendations for a health information technology (health IT) framework.

Per the details shared during a joint media briefing yesterday, the framework in question aims to promote “product innovation” while maintaining “appropriate patient protections” and avoiding regulatory duplication.

The report, which exists to “clarify oversight of health IT products based on a product’s function and the potential risk to patients who use it,” was developed by the U.S. Food and Drug Administration (FDA) with the assistance of two other federal agencies: HHS’ Office of the National Coordinator for Health IT (ONC), and the Federal Communications Commission (FCC).
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Here’s What Happened in mHealth This Week

Here’s What Happened in mHealth This WeekHere are some of the top stories in healthcare, telemedicine, and mobile health that we’ve been monitoring this week.

Google is taking a deep dive into wearable tech, announcing yesterday that its objectives for this fast-growing product category are far more robust than we had imagined only a short time ago.

Apple’s rumored but unconfirmed health-tracking platform called “Healthbook” is reportedly coming soon. And it could be a game changer for mHealth. Sources in the know at Apple say the platform’s design is very similar to Passbook and represents one of the most “ambitious” apps Apple has produced to date.

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FCC Confirms Establishment of Wireless Heath Task Force

FCC Confirms Establishment of Wireless Heath Task ForceFCC Chairman Tom Wheeler has announced the formation of a new Commission Task Force called CONNECT2HEALTHFCC.

Wheeler says the effort “will bring together the expertise of the FCC on the critical intersection of broadband, advanced technology and health.”

Michele Ellison, chief of the FCC’s enforcement bureau, has been named as the task force’s chairperson.
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