Just 18 months after launching nationwide, Mobile Alliance for Maternal Action (MAMA) is a stunning success story.
According to an announcement from MAMA, the platform they’ve engendered has reached more than 500,000 subscribers in Bangladesh.
“That’s half a million pregnant or new mothers and their families who now have access to vital health information that is helping them care for themselves and their babies during one of the most critical times in their lives,” the group said in a provided statement.
An event marking the milestone is taking place later this week at the Spectra Convention Center.
Approximately 5,200 Bangladeshi women died last year from mostly avoidable causes related to pregnancy and childbirth, and three out of four women deliver their babies at home. MAMA Bangladesh launched before the broader MAMA program and was the inspiration that sparked the MAMA work on the global level.
“We have long known how to keep a pregnant woman healthy so she can deliver and raise a healthy, happy baby. With the spread of mobile phone technology, even to the poorest communities, we now have the ability to get that information directly into the hands of the women who need it most,” says Kirsten Gagnaire, Executive Director of MAMA. “On behalf of the entire MAMA family, we want to thank the DNet team and the community of stakeholders they have engaged to make MAMA Bangladesh an international model of success.”
Read more about MAMA’s growth in the organization’s new report, “Lessons Learned on the way to 500,000 Subscribers.”