BaseHealth, TriVita Launch Personalized Wellness Care

BaseHealth Partners With Patronus MedicalBaseHealth, a predictive analytics company for healthcare, today announced a partnership with TriVita, a leading North American health and wellness company.

Through the partnership, we’re told that BaseHealth’s comprehensive assessments will power TriVita Shield, a new personalized wellness program.

The TriVita Shield wellness program will be introduced to its core market of over 300,000 members this July. It will then be featured in a multi-channel advertising campaign for the US and Canada rolling out in the fall of 2016.

Leveraging BaseHealth’s technology, TriVita Shield will provide users with a 360-degree view of their health and the actions that could improve wellness outcomes, based on snapshots of their key health indicators, including clinical, lifestyle, and behavioral data. TriVita Shield users will have the opportunity to integrate BaseHealth’s genomics offerings into their personalized assessments.

“Basehealth and TriVita are bringing the latest science in personalized wellness direct to consumers for the first time,” said BaseHealth CEO Prakash Menon. “BaseHealth’s comprehensive health-assessment engine and TriVita’s world-class wellness platform are a winning combination for engaging individuals in their health outcomes and improving lives.”

 

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