Blue Cross Blue Shield of Massachusetts Launches Digital Health Solutions Portfolio

Digital health is a hotbed for innovation, with venture capitalists spending nearly $5 billion in the space last year (think FitBits, Smart Scales, and wellness apps). With the constant surge in new products and services entering the market, it’s often difficult for companies to know which solutions can best address their employees’ unique health challenges. That’s why Blue Cross Blue Shield of Massachusetts (Blue Cross) is introducing the Emerging Solutions platform to curate market-leading health solutions and provide advice to employer customers on which solutions could best help improve their employees’ health.

Emerging Solutions is available to self-insured accounts with 1,000+ employees starting July 1, 2018. Currently, our offering includes nationally recognized solutions for diabetes prevention and management as well as fertility, pregnancy, and parenting—key health issues that are of interest to our accounts. These solutions are:

  • Livongo, the leading consumer digital health platform that empowers people with chronic conditions like diabetes to live better and healthier lives.
  • Omada, a digital provider of the Diabetes Prevention Program, delivering the tools and support for participants to improve lifestyle, behavior, and overall health.
  • Ovia Health, which uses technology and predictive coaching to support women from preconception and pregnancy through return-to-work and parenthood.

Blue Cross chief marketing officer Kathy Klingler said, “Through the Emerging Solutions platform, we serve as a trusted advisor to our employer customers, working closely with them to identify the health solutions that can best address the specific needs of their employees. We are focused on advancements that matter to our employer customers. Our decades of experience, commitment to innovation, and strong partnerships with digital health companies allow us to curate solutions that can best improve employees’ health and lower overall health care costs.”

“We’ve heard from many of our employer customers that they are looking for new ways to help their employees with specific challenges including diabetes, pre-diabetes, and maternity,” said Debbie Williams, senior vice president of sales & account service. “Emerging Solutions can address these needs. One of the feeders into our Emerging Solutions is the work done by Zaffre Investments, our health-focused investment arm. We have a unique opportunity to continuously see the newest technological advancements in health and select those that will best benefit our members.” She added that our portfolio of solutions will change and grow over time to match the latest digital health offerings to our customers’ needs.

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