Can Tech Help People Make Healthier Food Choices

Smartphones May Reduce Food Allergy Exposure in 2013Can technology help Americans make healthier food choices? It looks like we are about to find out.

The gap in America’s nutrition knowledge continues to widen as consumers have little understanding of what comprises healthy, nutritious foods as well as how the body responds to various foods.

Per the results of a nationally representative Sugar Gap Study released today by Atkins Nutritionals, Inc., only 28 percent of Americans could answer all of the nutrition facts correctly.

While less than half of all Americans can identify what makes up nutritious foods, millennials possess the largest knowledge gap, with one-third (33 percent) selecting the correct nutrition components.

According to the details shared, the Sugar Gap Study is the first to look at the gap in America’s knowledge about nutrition and the “hidden sugar effect,” where certain foods turn into sugar during the digestive process.  While a person can’t see these sugars, their body can.  The “hidden sugar effect” has had an impact on the skyrocketing rates of obesity and diabetes in America.

The study revealed that only one out of ten Americans (12 percent) are aware of hidden sugars in foods they eat, showing an 88 percent knowledge gap around what hidden sugars are and its impact on the body.

“With the decline of life expectancy for the first time in two decades and the continued increase of obesity and diabetes in America, it’s not surprising that people are struggling with nutritional details or an understanding of how food affects the body.  At Atkins, we believe that this is where the real nutrition story begins,” said Joseph Scalzo, president and chief executive officer, Atkins Nutritionals, Inc.  “If people understand how their bodies respond to various foods, they can change and improve the way they eat.”

For more information about the Atkins Hidden Sugar campaign and the Sugar Gap Study, click here.

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