Archive | Best Practices

VIDEO: Mobile Marketing Webinar Offers Insight for Healthcare Marketers

VIDEO: Mobile Marketing Webinar Offers Insight for Healthcare Marketers   Telephone Consumer Protection Act TCPA mobileStorm mobile marketing Mobile Devices location based services Locaid Jared Reitzin healthcare marketing consumer privacy Arent Fox If you missed our live webinar last Thursday, you can now check out the informative presentation in its entirety online.

Along with our sister sites Mobile Marketing Watch and mGamingWatch, we hosted an emergency webinar for marketers and related professionals across numerous industries – including healthcare – who must urgently educate themselves on a wide array of emerging issues related to consumer privacy, location based services, and the Telephone Consumer Protection Act (TCPA).

Attorneys Ross Buntrock and Michael Hazzard of Arent Fox, Rip Gerber of Locaid, and Jared Reitzin and Darren Withers of mobileStorm participated in the discussion.
Continue Reading

Posted in Best Practices, Healthcare, mHealth, Patient privacy, Regulation, Security, Smartphones, tablets, Technology1 Comment

Healthcare Marketers Invited to Register for Emergency Mobile Marketing Webinar

Healthcare Marketers Invited to Register for Emergency Mobile Marketing Webinar   webinar sms mobile marketing mHealth news mHealth healthcare marketing FCC guidelines In less than two weeks, the FCC will begin enforcing a strict new set of rules governing marketing calls and text messages directed at consumers on their mobile phones.

The new rules will make it incumbent upon marketers to gain written consent from a consumer prior to adding that consumer to a mobile marketing campaign.

According to legal and mobile marketing experts, marketers and related professionals across numerous industries – including healthcare- must urgently educate themselves on a host of emerging issues related to consumer privacy, location based services, and the Telephone Consumer Protection Act (TCPA).

Continue Reading

Posted in Best Practices, Healthcare, mHealth news, Regulation, Smartphones, Technology0 Comments

ATA Issues New Practice Guidelines for Online Mental Health Services

ATA Issues New Practice Guidelines for Online Mental Health Services    The American Telemedicine Association telemedicine Substance Abuse and Mental Health Services Administration mobile tech Mobile Devices mHealth ATA This week, The American Telemedicine Association (ATA) published a new set of practice guidelines relating to the increasingly important issue on online mental health services.

One in five Americans experienced some sort of mental illness in 2010, a report last year from the Substance Abuse and Mental Health Services Administration showed.

What’s more, nearly 5 percent of Americans have suffered from such severe mental illness that it interfered with day-to-day school, work or family.

Consequently, more and more Americans are being advised to turn to Internet resources for answers and guidance.

Continue Reading

Posted in Best Practices0 Comments

Social Media for Doctors: What’s Appropriate to Post?

Social Media for Doctors: Whats Appropriate to Post?   the Federation of State Medical Boards The American College of Physicians social media doctors on social media The American College of Physicians and the Federation of State Medical Boards are behind a new position paper that aims to establish appropriate boundaries of social media usage for doctors.

“It is important for physicians to be aware of the implications for confidentiality and how the use of online media for non-clinical purposes impacts trust in the medical profession,” asserts Dr. Humayun Chaudhry, president and CEO of the FSMB.

The creation and use of information online and the widespread use of the Internet offer exciting new opportunities for patient care, but also require physicians to consider how to best protect patient interests and apply principles of professionalism to online settings…

Continue Reading

Posted in Best Practices, Technology2 Comments

Study: Website Ratings Influence Parental Selection of Pediatric Doctors

Study: Website Ratings Influence Parental Selection of Pediatric Doctors   University of Michigan online reviews finding a doctor According to the findings of a new University of Michigan study, today’s younger parents are strongly inclined to let online scores for physicians influence their selection of a doctor for their children.

Word of mouth, however, still tops online reviews by a strong 2-to-1 margin.

50% of parents say that word of mouth is very important when selecting a doctor for their children, compared with 25% of parents who say that doctor rating websites are very important.

According to the findings of the field poll, mothers are more likely than fathers, and parents under 30 more likely than parents 30 and over, to say that online doctor ratings are “very important.”

Continue Reading

Posted in Best Practices, Regulation, Technology0 Comments

mHIMSS: 5 FAQs on SMS Text Messaging Implementation in Healthcare

mHIMSS: 5 FAQs on SMS Text Messaging Implementation in Healthcare   SMS in healthcare SMS FAQs sms relevant messaging relevant healthcare messaging protected health information PHI mobileStorm AppMail mobileStorm mobile healthcare mobile health mHIMSS mHealth HIPAA Violations HIPAA healthcare messaging healthcare health With a lot of ambiguity surrounding how SMS can be properly implemented in healthcare messaging, the folks at mHIMSS have produced an excellent quick-reference guide that covers five frequently asked questions regarding the use of SMS in healthcare.

Covering everything from the technology needed to deploy SMS, to the many regulatory standards associated with SMS and the use of Short Codes, and even including “Personal Health Information (PHI)” within text messages, the doc provides an excellent reference point to those seeking more information on SMS in healthcare.

Continue Reading

Posted in Best Practices, Regulation, Security, Technology1 Comment

ONC Calls for Public Comments on mHealth Device Privacy, Security and Best Practices

ONC Calls for Public Comments on mHealth Device Privacy, Security and Best Practices   ONC Office of the National Coordinator for Health Information Technology mobile healthcare devices Mobile Devices mhealth devices mHealth HHS healthcare providers healthcare payers healthcare IT healthcare health IT health The Office of the National Coordinator for Health Information Technology has issued a call for public comments surrounding the security, privacy and best practices of using mobile devices in healthcare.

More specifically, the ONC is seeking comments on three categories, including real-world uses of mobile devices by providers and other healthcare delivery professionals; real-world privacy and security practices, strategies and technology; and other general comments on the use of mobile devices by providers and other healthcare delivery professionals.

Continue Reading

Posted in Best Practices, Regulation1 Comment