Archive | Digital Marketing

Medical Coding Software Innovator Inks New Partnership

partnershipTruCode, an innovator in the medical coding software market, today announced its partnership with CPSI.

If you’re not familiar, CPSI, including its family of companies, is a leading provider of healthcare solutions for community hospitals and post-acute care facilities nationwide.

Through this partnership, the TruCode Encoder will work seamlessly with both the Evident and Healthland electronic health record (EHR) offerings to streamline coder workflow, boost productivity, and improve coding accuracy.

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New Study Dishes on the Secret to Effective Pharma Advertising

Emanate Wireless Upgrades PowerPath TempOur sister site MMW is reporting that that the rule of three is just what the doctor ordered when it comes to effectively reaching physicians with pharma advertising.

According to leading pharma-focused media company, SSCG Media Group, new insight is being gleaned into the best way to get on the radar of doctors with your advertising.

The organization’s MAP MD survey of physicians regarding their preferences on advertising and other content they access each professional day was released this week.

A key finding, the Rule of Three, is that physicians require three views of a given pharma ad to ensure recall.

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Resolve Digital Health Raises $5 Million

Major Money Raised for Low IncomeResolve Digital Health Wants to change the way cannabis is prescribed by physicians and experienced by patients.

Helping in that effort is the fact that the organization has just confirmed that it has raised $5 million in a Series A round led by Aphria Inc and brokered by Canaccord Genuity Group Inc.

This marks the next phase in the company’s development with an upcoming California launch of their debut medical device system, Breeze. The technology behind the product has been in development since 2015, following an initial seed investment with CannaRoyalty Corp. (CSE:CRZ) (CNNRF).
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CE Marking Bestowed Upon Parkinson’s Digital Health Technology

parkinson-img2Global Kinetics Corporation, a leader in digital health technology for people with Parkinson’s, has secured CE marking on its new second generation Parkinson’s KinetiGraph system, indicating that the product complies with European health and safety requirements and legislation.

The Parkinson’s KinetiGraph system is a patient-friendly, algorithm-based system that records body movements and other symptoms over the course of seven days and creates data-driven reports that empower more personalized treatment and management decisions-with the goal of leading to a higher quality of life for patients.

The first generation PKG system is already used in a number of countries throughout Europe including Sweden, Finland, Germany, France, Netherlands and the UK.

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Acquisition News: Magellan Health Acquiring Veridicus Holdings

Physicians Interactive Targets Consumer Health with AcquisitionMagellan Health, Inc. announced Monday that it has entered into an agreement to acquire Veridicus Holdings, LLC, a privately held pharmacy benefit management (PBM) organization with a unique set of clinical services and capabilities.

Veridicus’ differentiated approach to pharmacy management leverages proprietary analytics and clinical software that integrates pharmacy, medical and lab data to drive targeted interventions resulting in better health outcomes and lower costs for complex patient populations.

In addition, Veridicus owns and operates a fully licensed insurance company which is contracted with the Centers for Medicare and Medicaid Services (CMS) and serves members enrolled in the Medicare Part D Employer Group Waiver Plan (EGWP) program.

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Rewards, Personalized Alerts among New People-First Tools from HealthSparq

np-homevideostillHealthSparq, a company “committed to helping people make smarter health care choices,” has just launched a new suite of tools.

The tools, we’re told, include alerts and rewards to encourage more health plan members to better navigate their health care shopping options.

The new engagement-focused offering includes the following suite of tools, available through HealthSparq One, a platform which already gives health plan members the ability to shop for their providers and procedures based on price and quality metrics:
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Lattice Biologics Confirms ‘Preferred Vendor Status’ With VHA

Lattice Biologics Confirms 'Preferred Vendor Status' With VHAOn Monday, Lattice Biologics announced today that it has received preferred vendor status with the Veterans Health Administration (VHA), which is the health and medical services arm of the US Department of Veteran Affairs.

According to details shared, this coveted distinction was facilitated through the agreement established by Lattice Biologics’ National Director of Sales, Darrell Denslow’s distributorship, 3D Spine, which specializes in spinal and orthopedic implants.

“We are honored to serve the Country’s veterans through our life-changing allografts and surgical support. As a US Air Force veteran, helping achieve the mission of meeting the needs of our service members is especially close to my heart,” says Darrell Denslow. “This is some of the most important work we can do.”
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