Archive | Digital Marketing

Vocera Tapped Yet Again to Improve Patient Experience

Vocera Communications, Inc. — a powerhouse in clinical communication and workflow solutions — announced that Hunt Regional Medical Center has improved patient engagement and satisfaction by standardizing nurse leader rounding and follow-up calls with Vocera technology.

After implementing Vocera Rounds and Vocera Care Calls solutions, the 114 bed hospital reported a 13 percent increase in overall Hospital Consumer Assessment of Healthcare Providers and Systems (HCAHPS) rating and an eight percent increase in the “likelihood to recommend” domain.

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SociallyMined Solutions Aim to Power Growth in Health Care Sector

SociallyMined, an emerging powerhouse in “producing results-driven digital campaigns,” announced on their latest quarterly call that they have helped healthcare companies protect their interests and generate demand for their products across the sector resulting in their clients’ achieving larger market share and increased valuations.

“Health care is an area that our principals have vast experience and demonstrated success over the years. When implementing our proprietary technology solutions, we’ve generated quantifiable results for our healthcare clients,” stated Matt Anthes, CEO of SociallyMined, in a provided media release. “We believe that health care is an area where educating the masses via unique targeting helps clients be seen and heard above the noise in a super-competitive market.”

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iHealthHome Launches Innovative Care Planning Tool

Software vendor iHealthHome just announced a major release of their Interactive Plan of Care solution that empowers professional Care Managers with the digital tools they need to coordinate care and leverage in-home technologies that help seniors stay healthy and independent at home.

Navigating the complicated healthcare and eldercare systems to meet the goals for a senior at home requires a comprehensive and holistic blueprint of the many support resources that must be coordinated. This blueprint is called the Plan of Care.

The needs of each senior at home are unique and ever changing and the Plan of Care should be just as dynamic and evolving. With iHealthHome, Care Managers are now powered by a tool that not just outlines the plan, but brings it to life with seamless communication and interactivity through mobile and telemonitoring devices.

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Where is Pharma Marketing Headed in 2018?

This week, our sister site MMW was privy to some insights on the future of pharma marketing from Sloan Gaon, CEO of PulsePoint.

So what’s ahead in the new year? Here are some of Goan’s predictions:

AI and ML will save lives in 2018

AI and ML will revolutionize clinical trial recruitment by finding patients based on a variety of factors including symptoms and co-morbidities, and matching up individual online behaviors with relevant messaging to create a highly targeted, message-specific campaign of one.

Wearable Data Will Be In The Hands Of The Few

Fitness trackers, life-logging platforms and the proliferation of healthcare apps provide an abundance of data, such as steps, heart rate, and sleep patterns, which can be combined with other known information to create highly personalized messaging. As the wearable industry matures, there will be major consolidation. Apple, Google and Samsung will be the last men standing and will control all of this valuable first party data. It will be a three horse race to see who can best leverage these insights.

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Programmatic Health Council Simplifies Programmatic Advertising for Healthcare Marketers

On Tuesday, MHW learned that The Programmatic Health Council (PHC), a healthcare marketing advocacy organization, has released a glossary created to help clarify programmatic advertising terminology for healthcare marketers.

The Programmatic Health Glossary defines commonly used programmatic advertising terms and provides examples of how each applies to healthcare marketing for context, creating an industry-specific guide to the complex lexicon of programmatic.

The glossary is the first publication from the PHC.

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Healthcare Continues to Show Greatest ROI on Digital Marketing

Blue Fountain Media, a leading NYC-based digital marketing agency that specializes in website design, brand strategy and digital marketing, is out with their latest report, which highlights the top five industries getting the most ROI from their Digital Marketing plans in 2017.

“We live in a world where 82% of businesses have a defined strategy for digital marketing,” says Blue Fountain Media’s founder and managing director, Gabriel Shaoolian. “That said, some industries lend themselves to digital marketing and see a high percentage of growth and ROI due to digital marketing services.”

After comprehensive research, the digital marketing experts at Blue Fountain Media have determined that, in 2017, five industries are getting the most “bang for their buck” from their digital marketing strategies.

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First Look: Magellan Health to Acquire Senior Whole Health

Magellan Health, Inc. announced Monday that it has entered into a definitive agreement to acquire Senior Whole Health (SWH), a healthcare company focused on serving complex, high-risk populations, providing both Medicare and Medicaid dual-eligible benefits to more than 22,000 members in Massachusetts and New York.

We’re told that the acquisition will provide Magellan with an opportunity to expand into the Massachusetts Senior Care Options (SCO) program, as well as further presence in New York City’s managed long-term care (MLTC) market.
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