Archive | Digital Marketing

Advanced ICU Care Launches Remote Telemetry Service with New Hospital

Advanced ICU Care, a leading provider of high-acuity telemedicine services, announced today that the company has launched telemetry monitoring services at Passavant Area Hospital, a member of Memorial Health System, in Jacksonville, IL.

We’re told that Passavant becomes the first hospital to go live with Advanced ICU Care’s telemetry service, in which certified electrocardiogram (EKG) technicians in an Advanced ICU Care center remotely monitor Passavant’s at-risk cardiac patients on a 24 x 7 x 365 basis.

Advanced ICU Care’s team of certified technicians utilizes advanced telemetry monitoring systems that enable remote patient observation to provide real-time oversight of patients who have been identified as high-risk for cardiac events.

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Telehealth and Medicine Today Touts New Blockchain Technology Review Column

The online, CME-accredited journal, Telehealth and Medicine Today, has just announced a new column — Blockchain and Technology Review.

According to a provided statement, the new column reports on emerging blockchain applications in telehealth and medical informatics. It will cover related technical aspects of blockchain and forward thinking companies bringing them online.

“Blockchain initiatives have tremendous opportunity to improve health outcomes by contributing innovative functionalities to the business of healthcare,” says Brennan Bennett (pictured on right), founder of Blockchain Healthcare Review. “There are multiple countries on several continents that have deployed operational blockchain systems at the national level, with dozens more at the local level, and that’s not even mentioning the initiatives being executed at the United Nations and World Economic Forum. This is a truly exciting time to be in the blockchain space. As widespread adoption inches closer and closer to becoming a reality, innovation has really taken hold to produce seismic shifts in otherwise very traditional sectors including healthcare.”
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Medical Coding Software Innovator Inks New Partnership

partnershipTruCode, an innovator in the medical coding software market, today announced its partnership with CPSI.

If you’re not familiar, CPSI, including its family of companies, is a leading provider of healthcare solutions for community hospitals and post-acute care facilities nationwide.

Through this partnership, the TruCode Encoder will work seamlessly with both the Evident and Healthland electronic health record (EHR) offerings to streamline coder workflow, boost productivity, and improve coding accuracy.

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New Study Dishes on the Secret to Effective Pharma Advertising

Emanate Wireless Upgrades PowerPath TempOur sister site MMW is reporting that that the rule of three is just what the doctor ordered when it comes to effectively reaching physicians with pharma advertising.

According to leading pharma-focused media company, SSCG Media Group, new insight is being gleaned into the best way to get on the radar of doctors with your advertising.

The organization’s MAP MD survey of physicians regarding their preferences on advertising and other content they access each professional day was released this week.

A key finding, the Rule of Three, is that physicians require three views of a given pharma ad to ensure recall.

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Resolve Digital Health Raises $5 Million

Major Money Raised for Low IncomeResolve Digital Health Wants to change the way cannabis is prescribed by physicians and experienced by patients.

Helping in that effort is the fact that the organization has just confirmed that it has raised $5 million in a Series A round led by Aphria Inc and brokered by Canaccord Genuity Group Inc.

This marks the next phase in the company’s development with an upcoming California launch of their debut medical device system, Breeze. The technology behind the product has been in development since 2015, following an initial seed investment with CannaRoyalty Corp. (CSE:CRZ) (CNNRF).
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CE Marking Bestowed Upon Parkinson’s Digital Health Technology

parkinson-img2Global Kinetics Corporation, a leader in digital health technology for people with Parkinson’s, has secured CE marking on its new second generation Parkinson’s KinetiGraph system, indicating that the product complies with European health and safety requirements and legislation.

The Parkinson’s KinetiGraph system is a patient-friendly, algorithm-based system that records body movements and other symptoms over the course of seven days and creates data-driven reports that empower more personalized treatment and management decisions-with the goal of leading to a higher quality of life for patients.

The first generation PKG system is already used in a number of countries throughout Europe including Sweden, Finland, Germany, France, Netherlands and the UK.

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Acquisition News: Magellan Health Acquiring Veridicus Holdings

Physicians Interactive Targets Consumer Health with AcquisitionMagellan Health, Inc. announced Monday that it has entered into an agreement to acquire Veridicus Holdings, LLC, a privately held pharmacy benefit management (PBM) organization with a unique set of clinical services and capabilities.

Veridicus’ differentiated approach to pharmacy management leverages proprietary analytics and clinical software that integrates pharmacy, medical and lab data to drive targeted interventions resulting in better health outcomes and lower costs for complex patient populations.

In addition, Veridicus owns and operates a fully licensed insurance company which is contracted with the Centers for Medicare and Medicaid Services (CMS) and serves members enrolled in the Medicare Part D Employer Group Waiver Plan (EGWP) program.

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