Archive | Digital Marketing

Where is Pharma Marketing Headed in 2018?

This week, our sister site MMW was privy to some insights on the future of pharma marketing from Sloan Gaon, CEO of PulsePoint.

So what’s ahead in the new year? Here are some of Goan’s predictions:

AI and ML will save lives in 2018

AI and ML will revolutionize clinical trial recruitment by finding patients based on a variety of factors including symptoms and co-morbidities, and matching up individual online behaviors with relevant messaging to create a highly targeted, message-specific campaign of one.

Wearable Data Will Be In The Hands Of The Few

Fitness trackers, life-logging platforms and the proliferation of healthcare apps provide an abundance of data, such as steps, heart rate, and sleep patterns, which can be combined with other known information to create highly personalized messaging. As the wearable industry matures, there will be major consolidation. Apple, Google and Samsung will be the last men standing and will control all of this valuable first party data. It will be a three horse race to see who can best leverage these insights.

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Programmatic Health Council Simplifies Programmatic Advertising for Healthcare Marketers

On Tuesday, MHW learned that The Programmatic Health Council (PHC), a healthcare marketing advocacy organization, has released a glossary created to help clarify programmatic advertising terminology for healthcare marketers.

The Programmatic Health Glossary defines commonly used programmatic advertising terms and provides examples of how each applies to healthcare marketing for context, creating an industry-specific guide to the complex lexicon of programmatic.

The glossary is the first publication from the PHC.

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Healthcare Continues to Show Greatest ROI on Digital Marketing

Blue Fountain Media, a leading NYC-based digital marketing agency that specializes in website design, brand strategy and digital marketing, is out with their latest report, which highlights the top five industries getting the most ROI from their Digital Marketing plans in 2017.

“We live in a world where 82% of businesses have a defined strategy for digital marketing,” says Blue Fountain Media’s founder and managing director, Gabriel Shaoolian. “That said, some industries lend themselves to digital marketing and see a high percentage of growth and ROI due to digital marketing services.”

After comprehensive research, the digital marketing experts at Blue Fountain Media have determined that, in 2017, five industries are getting the most “bang for their buck” from their digital marketing strategies.

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First Look: Magellan Health to Acquire Senior Whole Health

Magellan Health, Inc. announced Monday that it has entered into a definitive agreement to acquire Senior Whole Health (SWH), a healthcare company focused on serving complex, high-risk populations, providing both Medicare and Medicaid dual-eligible benefits to more than 22,000 members in Massachusetts and New York.

We’re told that the acquisition will provide Magellan with an opportunity to expand into the Massachusetts Senior Care Options (SCO) program, as well as further presence in New York City’s managed long-term care (MLTC) market.
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eConsult Technology Joins the Ranks of Mainstream Telehealth Models

Safety Net Connect, a leading provider of innovative web-based healthcare technology for organizations assisting underserved populations, announced this week that “eConsult” (electronic consultation) technology – including SNC’s Converge platform, a next generation eConsult system – is gaining dynamic traction in the mainstream telehealth sector, as made evident by the overwhelming number of presentations addressing this transformative technology at last week’s CTN Telehealth Summit.

According to a provided media statement, summit discussions spanned a range of timely eConsult topics, including models of adoption, integration strategies, and success stories within a broad range of entities such as public health departments, integrated delivery networks (IDN), and Medicaid plans.

Panelists reported outcomes including specialist access within 1-2 days and over 60% of cases being resolved without the need for a face-to-face specialist visit.

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VirtualHealth Recognized by Frost & Sullivan

VirtualHealth, a top provider of population health and care management technologies, announced Tuesday that it received Frost & Sullivan’s 2017 North America Product Leadership Award in Population Health Management (PHM).

If you’re not famialir, the award recognizes organizations for best-in-class product and customer service offerings that optimally meet market needs and offer a compelling value proposition.

The award also considers achievements in customer satisfaction, pricing, and market share to identify the single company that rises above the competitive landscape and offers customers the most well-rounded solution set.

These days, VirtualHealth is recognized in the healthcare industry for its cloud-based PHM platform, which was purpose-built for value-based care.
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Advanced ICU Care Launches Remote Telemetry Service with New Hospital

Advanced ICU Care, a leading provider of high-acuity telemedicine services, announced today that the company has launched telemetry monitoring services at Passavant Area Hospital, a member of Memorial Health System, in Jacksonville, IL.

We’re told that Passavant becomes the first hospital to go live with Advanced ICU Care’s telemetry service, in which certified electrocardiogram (EKG) technicians in an Advanced ICU Care center remotely monitor Passavant’s at-risk cardiac patients on a 24 x 7 x 365 basis.

Advanced ICU Care’s team of certified technicians utilizes advanced telemetry monitoring systems that enable remote patient observation to provide real-time oversight of patients who have been identified as high-risk for cardiac events.

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