Archive | Digital Marketing

CE Marking Bestowed Upon Parkinson’s Digital Health Technology

parkinson-img2Global Kinetics Corporation, a leader in digital health technology for people with Parkinson’s, has secured CE marking on its new second generation Parkinson’s KinetiGraph system, indicating that the product complies with European health and safety requirements and legislation.

The Parkinson’s KinetiGraph system is a patient-friendly, algorithm-based system that records body movements and other symptoms over the course of seven days and creates data-driven reports that empower more personalized treatment and management decisions-with the goal of leading to a higher quality of life for patients.

The first generation PKG system is already used in a number of countries throughout Europe including Sweden, Finland, Germany, France, Netherlands and the UK.

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Acquisition News: Magellan Health Acquiring Veridicus Holdings

Physicians Interactive Targets Consumer Health with AcquisitionMagellan Health, Inc. announced Monday that it has entered into an agreement to acquire Veridicus Holdings, LLC, a privately held pharmacy benefit management (PBM) organization with a unique set of clinical services and capabilities.

Veridicus’ differentiated approach to pharmacy management leverages proprietary analytics and clinical software that integrates pharmacy, medical and lab data to drive targeted interventions resulting in better health outcomes and lower costs for complex patient populations.

In addition, Veridicus owns and operates a fully licensed insurance company which is contracted with the Centers for Medicare and Medicaid Services (CMS) and serves members enrolled in the Medicare Part D Employer Group Waiver Plan (EGWP) program.

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Rewards, Personalized Alerts among New People-First Tools from HealthSparq

np-homevideostillHealthSparq, a company “committed to helping people make smarter health care choices,” has just launched a new suite of tools.

The tools, we’re told, include alerts and rewards to encourage more health plan members to better navigate their health care shopping options.

The new engagement-focused offering includes the following suite of tools, available through HealthSparq One, a platform which already gives health plan members the ability to shop for their providers and procedures based on price and quality metrics:
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Lattice Biologics Confirms ‘Preferred Vendor Status’ With VHA

Lattice Biologics Confirms 'Preferred Vendor Status' With VHAOn Monday, Lattice Biologics announced today that it has received preferred vendor status with the Veterans Health Administration (VHA), which is the health and medical services arm of the US Department of Veteran Affairs.

According to details shared, this coveted distinction was facilitated through the agreement established by Lattice Biologics’ National Director of Sales, Darrell Denslow’s distributorship, 3D Spine, which specializes in spinal and orthopedic implants.

“We are honored to serve the Country’s veterans through our life-changing allografts and surgical support. As a US Air Force veteran, helping achieve the mission of meeting the needs of our service members is especially close to my heart,” says Darrell Denslow. “This is some of the most important work we can do.”
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New Book Explores ‘What’s Wrong’ with American Healthcare

book-coverA new book is picking apart what’s wrong with American healthcare.

And the tome is turning heads along with pages, as the book’s author — former hospital CEO Dr. Josh Luke — reveals the “forces changing healthcare” and helps readers prepare for these shifts.

“In the fee-for-service era, doctors learned quickly that the financial fruits of over-admitting and over-utilizing (extending patient’s length of stay in facilities) were plentiful. This led to what has turned into a broken system,” Luke is quoted in a media statement released Tuesday.

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New eBook Suggests Homeschooling Done Wrong is Child Abuse

HomeschoolingOne of the most talked-about and controversial new ebooks to hit mobile screens this year was officially released on Thursday. And parents across the globe are flocking to the title in response to the uproar that followed its publication and subsequent mobile-focused marketing campaign.

“Homeschooling without Harm” is being hailed as a first-of-its-kind work from celebrated author Michael Kenmore. In the book, the practice of homeschooling is “candidly, fairly, and intelligently assessed and debated from a veteran homeschooled student’s perspective.”

So far, the eBook in question is earning copious amounts of praise for not picking sides in the homeschooling debate and providing exactly what is promised — a balanced argument for and against homeschooling as a means to help parents on an individual basis decide is homeschooling is the right or wrong choice for their children.

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Shifting to Mobile—Health and Pharma Concerns When Marketing to Multicultural Groups

Shifting to Mobile Health and Pharma Concerns When Marketing to Multicultural GroupsThe following is an exclusive guest contributed post to mHealthWatch from Rae Votta, Senior Account Planner at Prime Access.

Because mobile devices are relatively inexpensive compared with purchasing full-size computers and paying for ongoing internet service, many people—including those from ethnically and culturally diverse groups—have shifted the bulk of their online activities to mobile devices. Health and pharmaceutical companies have some of the same challenges as other industries, but they also have unique mobile marketing issues. Here are some that should be considered in health and pharma mobile marketing campaigns:

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