Archive | Health Insurance

Kaiser Permanente Touts New Ads in Thrive Campaign

Kaiser Permanente Touts New Ads in Thrive CampaignKaiser Permanente says that for them, health is not an industry, “it is a lifelong cause.”

To that end, the respected healthcare organization is making the effort to showcase to the world at large just how it is making a difference in the lives of its members.

The “cause” that KP speaks of is a reference to the pursuit of worthwhile objectives that  often require forging a new road, “one that improves upon the old, worn path followed by other health care organizations. It has meant going against the flow. But Kaiser Permanente’s difference also has a purpose — to support the total health of each of its more than 10 million members.”

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athenahealth Enters a New Market, and Announces an Open Call

athenahealth Enters a New Market, and Announces an Open Callathenahealth is well-known for its San Francisco-based More Disruption Please (MDP) Accelerator. They are currently one of the most in-demand cloud-based services and mobile tool providers for healthcare providers expanding into the remote healthcare arena.

In a recent announcement, MDP shared that they will be expanding their accelerator program into Austin, Texas. This means that both private physicians and large medical groups will now have the technology they require to safely and securely provide remote healthcare.

In addition to their expansion, athenahealth also announced an open call for disruptive healthcare startups in San Francisco, Boston, and Austin. The goal is to identify mid-stage startups who are searching for a customized accelerator program from which to scale.

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Study Being Conducted For Post-op Patient Monitoring With Camera-Based Technology

Study Being Conducted For Post-op Patient Monitoring With Camera-Based TechnologyThe first 2 to 5 days after a patient has undergone cancer surgery are the most critical. While nurses check their patients’ vital signs with frequency to determine how recovery is progressing, checking vitals manually is not only time-consuming, but the schedule can be inconsistent.

It is for this reason that Oxehealth will be completing a study to expand their camera-based health monitoring technology. Their current video technology checks three of the five vital signs, which has proven to be effective for monitoring patients with kidney problems, in the neonatal intensive care, and for many other patients who require frequent vital sign monitoring.

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comScore: Optimizing Content and Marketing Strategies for Today’s Health Insurance Shopper

comScore Optimizing Content and Marketing Strategies for Today’s Health Insurance ShopperWhat’s the state of healthcare today?

It’s confusing and complex, to say the least.

But health insurers facing the unique challenges and opportunities across their digital channels ahead of the next open enrollment season can get some perspective in an online comScore presentation.

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Posted in Digital Marketing, Health Insurance0 Comments

AirStrip Has a Plan for Texas Health Resources

AirStrip Has a Plan for Texas Health ResourcesThere’s power in partnerships in the worlds of mHealth and healthcare IT.

An ardent believer in that proposition, AirStrip – a provider of mobile healthcare solutions – has just inked a new partnership with Texas Health Resources.

Texas Health Resources will deploy AirStrip ONE throughout their health system.
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Today’s Leading mHealth Solutions May Cut Healthcare Costs for Diabetic Care

Today's Leading mHealth Solutions May Cut Healthcare Costs for Diabetic CareIn recent years, mHealthWatch has covered countless mobile, desktop, and other web-based platforms for diabetic care and health management. But already in 2014, we’re seeing some of the most promising results to date with regard to the utility of mHealth solutions.

According to a peer-reviewed publication in the March issue of U.S. Endocrinology, the use of a mobile healthcare solution for monitoring diabetes resulted in a $3,300 per person annual reduction in employee healthcare costs.

The overall savings to the employer represent more than five times the cost of the monitoring program, an unprecedented return on investment in the employee health and disease management industry.

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Posted in Health Insurance, mHealth1 Comment

Health IT: Getting Patients on Board Requires Using The Tools in Place

Health IT Getting Patients on Board Requires Using The Tools in PlaceAccording to Joey Hobbs, Community Hospital Anderson’s CIO, engaging patients in their care and meeting Meaningful Use requirements will require a warmer embrace of current technologies by hospitals.

“When the Stage 2 requirements originally came out, many in the industry talked of how unfair it was to force hospitals to make patients become engaged. My stance is more the mindset that if we as hospitals don’t work to engage patients, who will?” Hobbs recently observed.

In order to allow family members or patients to return and review them later on down the road, recording discharge directions is one of the efforts being made by the Anderson, Indiana-based hospital with positive results today. Why? When patients are ready to head home, it’s difficult to wrangle their full focus on what they need to do after discharge.
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