Archive | Mobile App

Jawbone App Gets a Delicious Redesign

Jawbone App Gets a Delicious Redesign   mobile health app mHealth app mHealth Jawbone fitness tracker apps Jawbone, the “smarter fitness tracker,” just rolled out a new redesign for its popular app.

And it’s delicious.

As Jawbone continues to cement its role as a leading fixture among top health apps, the Jawbone app is receiving ample praise for its latest improvements, which include:

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New mHealth App May Detect Elevated Unhealthy Stress

New mHealth App May Detect Elevated Unhealthy Stress   stress mHealth app mHealth A new mHealth app aims to do what some consider to be the impossible – mitigate the stress in our lives.

That’s the claim behind the makers of the new app, which allows anyone with a smartphone to test their cortisol levels – and, therefore, their level of stress — while on the go.

The mHealth app allows users to analyze their saliva and generate quick results. While tests of this nature are not new, they are generally around $50 per test and take a week to receive the results. However, this app utilizes the camera lens and light diffuser to analyze cortisol levels in saliva. It will cost users around $5 per test and delivers almost instant results.

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Uninsured Phone Freaks: Yes, There’s An App for That

Uninsured Phone Freaks: Yes, Theres An App for That   Qriously mHealth app Affordable Care Act ACA Talk about your market niche. When Enroll America — a nonprofit coalition of groups supportive of the Affordable Care Act (ACA) — wanted to reach lower income women without health insurance, it turned to the phone.

No, not cold calls (remember those?)

Enroll America ran a mobile ad campaign while working with a firm called Qriously from February 25 to May 31. The promos ran within Qriously’s network of apps and in other mobile ad networks—including MoPub, Nexage, and Rubicon. Qriously has a reach of about 150 million people in the U.S.

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Flurry: mHealth App Growth Ahead of General Mobile Market

Flurry: mHealth App Growth Ahead of General Mobile Market   wearables mobile health mHealth app mHealth According to a new report from Flurry, mHealth app growth is nearly double that of the overall mobile market.

“We have studied the usage of over 6,800 iPhone and iPad apps listed in the health and fitness category on Flurry’s platform and we have seen a 62 percent increase in usage of health and fitness apps over the past six months,” says Flurry CEO Simon Khalaf. “This compares to 33 percent increase in usage, measured in sessions, for the mobile app industry in general. Growth in health and fitness is 87 percent faster than the industry, which is itself growing at an astounding rate.”

Based on the elaborate research conducted, Flurry believes many factors are contributing to this mammoth growth.

First and foremost, the research behemoth explains, “a glance at wellness and fitness accessories retailed by Apple in the US is a good indication on how many health, fitness and vital sign tracking devices the iPhone can replace. These accessories come with applications that are designed for daily use.”
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TapSense Taking Mobile Advertising to Wearables

TapSense Taking Mobile Advertising to Wearables   wearables TapSense Exchange TapSense smartwatch mobile advertising mobile ads This week, TapSense – an independent advertising exchange – pushed mobile advertising further into the potentially lucrative waters of the wearables market.

The company announced support for wearables, including the Pebble smartwatch apps.

In short, this new feature provides wearable app developers with a new marketing channel, by allowing them to promote their apps directly through the TapSense exchange.

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mHealth Finally Catching on in Canada

mHealth Finally Catching on in Canada   mHealth Canada Although mHealth is quickly growing in the U.S. and across much of Europe, Asia, Africa and even Australia, there’s been one glaring mHealth laggard here in North America, and that’s Canada.

But that may finally be changing, according to a new report from the Financial Post.

“Historically, medicine is about the laying on of hands,” Will Falk, managing partner of the health industries practice at PwC Canada, is quoted in the piece. “When you talk to your lawyer, accountant or travel agent, you don’t make a distinction between talking to them on the phone or meeting with them in person. For the value that these professions add, we don’t have the expectation that you have to be face to face, but health care has traditionally been treated differently.”
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Boston Medical Center Goes Mobile

Boston Medical Center Goes Mobile   mobile Magic Software Enterprises enterprise mobility Boston Medical Center Boston Medical Center is going mobile in the most practical and promising of ways.

Magic Software Enterprises Ltd., a provider of software platforms for enterprise mobility, says Boston Medical Center has implemented new mobile facility and work order management apps using their End-to-End Enterprise Mobility Solution.
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