Archive | mHealth

Minnesota Timberwolves, Fitbit Announce Partnership

MHW learned today that The Minnesota Timberwolves, as part of a series of summer announcements highlighting a new era for the organization, have formalized a new three-year partnership with Fitbit, a leading global wearables brand.

According to a provided statement, Fitbit is now the “Official Wearable” and “Official Sleep Tracker” of the Minnesota Timberwolves, Minnesota Lynx and Iowa Wolves in a partnership that extends to the court, arena, back-office and fans.

In short, Fitbit will provide access to devices to all three teams, including business and basketball staffs, offering personalized insights that can be used to gain a competitive advantage and improve performance throughout the organization.
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PulsePoint Touts Programmatic Solution for Healthcare Marketers

PulsePoint, a leading global programmatic advertising platform, is making history.

Our sister site MMW has learned that the company has just announced its year-to-date European revenue has more than doubled as compared to 2016.

Core to PulsePoint’s growth strategy is the company’s groundbreaking new health offering, a fully customisable programmatic solution for healthcare marketers.

PulsePoint’s goal, the company tells us, is to help health-related businesses navigate the complex world of real-time programmatic advertising while ensuring brand safety and compliance with government guidelines and regulations.

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New SENSATE Stress Management Wearable Unveiled

On Tuesday morning in London, Stress management technology developer, BioSelf Technology, unveiled SENSATE – a wearable device and app that tracks and reduces stress in real-time.

So how does it work? We’re told that SENSATE is the first device to both track biometric stress markers and reduce stress levels, on the spot, giving the wearer the ability to reach meditation-like states to promote enhanced relaxation.

According to the World Health Organization, stress-related illnesses cost the UK economy tens of billions of dollars every year year.

The small, pebble-like device is placed comfortably against the chest and collects biometric data on stress markers, including heart rate, respiration, posture, temperature and mood. This data is fed back to the SENSATE app on the wearer’s smartphone, which uses proprietary algorithms to analyze the data and calculate the optimum therapeutic response of SENSATE for the wearer.

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OptimizeRx to Present at June 7th Conference

OptimizeRx Corp., a leading aggregator of pharmaceutical-sponsored services in electronic health record (EHR) platforms, has been invited to present at the 7th annual LD Micro Invitational being held on June 6-7, 2017 at the Luxe Sunset Bel Air Hotel in Bel Air, California.

We’re told that OptimizeRx CEO William J. Febbo will present on Wednesday, June 7 and participate in one-on-one meetings with institutional analysts and investors on June 6-7.

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Why Health Apps Have a Big Audience with Millennials

A new study released by B2X, a leading provider of customer care for smart mobile and Internet of Things (IoT) devices, found that global consumers’ dependence on their smartphones continues to grow, while they also rapidly adopt a new generation of IoT devices.

“Accordingly, consumers continue to pay more and more for their smartphones, and fast and easy access to customer care continues to be the #1 criteria for consumer satisfaction,” the report summary reads.

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mHealth News: What You Need to Know

Here are some of the top stories in healthcare, telemedicine, and mobile health that we have been monitoring this past week.

Diet Doc Medical Weight Loss Partners with eVisit
MHW learned today that national medical weight loss company, Diet Doc has partnered with healthcare technology company, eVisit to add “a new level of convenience and innovation to their remote patient/doctor consultations.”

U.S. HealthWorks Touts Telemedicine Offering
U.S. HealthWorks, a provider of high-quality medical care to treat employees with on-the-job injuries, is dramatically expanding its healthcare reach.
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Birth Control App Launches in Michigan

Nurx, makers of a birth control app, are offering new users up to two months of free birth control with the promo code ‘MICHIGAN’ today until June 30th.

We’re told that the telemedicine startup and mobile health platform makes birth control and PrEP (HIV pre-exposure prophylaxis) more accessible to everyone through an app.

New users will receive a $30 credit, which equates to up to two months of free birth control with the promo code. After choosing their birth control type and brand, users answer a few questions and enter their shipping and insurance information for a licensed physician to review. Once the review is complete, the doctor will issue and fill the prescription, which will be delivered to their home at no additional cost.

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