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No Kidding Around, Majority of U.S. Parents Monitor Their Children’s Online Activity, Says Family Online Safety Institute

No Kidding Around, Majority of U.S. Parents Monitor Their Childrens Online Activity, Says Family Online Safety Institute   safety online kids health Family Online Safety Institute What are all those kids doing online? Inquiring parents want to know.

That’s the key takeaway from a recent report by the Family Online Safety Institute. Its research shows that 55 percent of parents of children between the ages of six and 17 monitor their kids’ online activity “very closely.”

“The majority of U.S. children and teens under 18 have access to some sort of digital device,” noted eMarketer in a post about the report. “And while these digital natives know their way around a range of devices, it doesn’t mean their parents aren’t keeping close watch.”
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New App Allows Caregivers to Comprehensively Monitor Elderly

New App Allows Caregivers to Comprehensively Monitor Elderly   senior care mHealth apps mHealth Elder Care App ECA app Elder Care App (ECA) has launched in Apple’s App Store, generating positive reactions as an “all-in-one senior care coordination tool” that allows the caregiver of a senior to create a senior’s profile or join an established care network, track and share their daily activities, and more.

According to the app’s makers, the innovative platform allows a caregiver to:

  • Track and share daily living information (sleeping times, meals and diets, grocery lists, schedules, tasks, and goals)
  • Track and share medical information (medication administration, record of vital signs, and full medical records)
  • Record and share final plans (advanced directives, notifications of accounts, and funeral plans)
  • Build care networks and share data using a permissions-based model (create events, send invitations, send messages to care network, create and assign tasks, and determine access levels for each user)

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mHealth: Top Stories of the Week

mHealth: Top Stories of the Week   mHealth news mHealth Here are some of the top stories in healthcare, telemedicine, and mobile health that we’ve been monitoring this past week.

Jared Reitzin, CEO of mobileStorm, Inc., has sage advice for startups hoping to penetrate the healthcare marketplace. In advance of a recent talk to entrepreneurs, Reitzin penned a comprehensive bookmark-worthy blog post detailing the things he thinks are essential.

There is a high rate of acceptability to health information received through mobile phones in the rural India, according to a new study published in PLOS One. This exploratory study was conducted in a village outside of Bangalore from March 2009 to 2010.

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angelMD Issues a Call for Physician Enrollment

angelMD Issues a Call for Physician Enrollment   Tech mobile mHealth investment doctors angelMD Physicians wanting to become members of angelMD are now able to do so.

angelMD – a so-called “investment marketplace” that aims to connect physicians with medical startups looking for investments, advisers, and users – says physicians can now “bypass the waitlist” that has been in place since angelMD first launched one year ago.

“The upgrade and opening of membership comes after the angelMD team has made substantive improvements based on work with investors and startups since the site went live 12 months ago,” a provided statement to mHealthWatch reads.
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comScore: Pharmaceutical Marketing Continues to Drive Results

comScore: Pharmaceutical Marketing Continues to Drive Results   Pharmaceutical Marketing mobile health mHealth comScore comScore is out with new data that should lend confidence to pharmaceutical marketers.

Results from comScore’s eighth annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry show that online direct to consumer (DTC) marketing continues to increase conversion among patients and prospects.

Favorably, the study also shows that pharmaceutical online advertising has the highest viewability rates of any industry, and that consumers are increasingly turning to new platforms such as mobile devices to consume health-related content.
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Cancer Tweets, Organ Donation Campaign Big Winners in Healthcare Contest

Cancer Tweets, Organ Donation Campaign Big Winners in Healthcare Contest   Organ Donation mobile marketing healthcare Cancer Tweets Cancer tweets and organ donation awareness were the touted winners during Lions Health, a new global annual awards event honoring the best in creative healthcare communications.

Boston’s Hill Holliday received one of the three Gold Lions for the “Mind Your Meds” campaign developed for Partnership at Drugfree.org’s Medicine Abuse Project. McCann Health Sydney won an award for Janssen’s Simponi’s “Cate” initiative and UK-based Langland received an award on behalf of the Bayer “Sativex” campaign.

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Advertising Age Announces first Healthcare Marketing Impact Awards

Advertising Age Announces first Healthcare Marketing Impact Awards   mobile technology Mobile Devices Healthcare Marketing Impact Awards Advertising Age To say that health care is changing rapidly would be a rank understatement. Today every organization, from providers to insurers, advocacy groups and suppliers, must be able to engage the public with messages that are clear and impactful in order to deliver higher-quality health care that’s more affordable and accessible.

Knowing this, Advertising Age and Modern Healthcare, its sister publication, have announced the launch of the inaugural Healthcare Marketing Impact Awards, an awards program designed to recognize the best campaigns across all media platforms, including advertising, marketing, promotion and communication.

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