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comScore: Pharmaceutical Marketing Continues to Drive Results

comScore: Pharmaceutical Marketing Continues to Drive Results   Pharmaceutical Marketing mobile health mHealth comScore comScore is out with new data that should lend confidence to pharmaceutical marketers.

Results from comScore’s eighth annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry show that online direct to consumer (DTC) marketing continues to increase conversion among patients and prospects.

Favorably, the study also shows that pharmaceutical online advertising has the highest viewability rates of any industry, and that consumers are increasingly turning to new platforms such as mobile devices to consume health-related content.
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Cancer Tweets, Organ Donation Campaign Big Winners in Healthcare Contest

Cancer Tweets, Organ Donation Campaign Big Winners in Healthcare Contest   Organ Donation mobile marketing healthcare Cancer Tweets Cancer tweets and organ donation awareness were the touted winners during Lions Health, a new global annual awards event honoring the best in creative healthcare communications.

Boston’s Hill Holliday received one of the three Gold Lions for the “Mind Your Meds” campaign developed for Partnership at Drugfree.org’s Medicine Abuse Project. McCann Health Sydney won an award for Janssen’s Simponi’s “Cate” initiative and UK-based Langland received an award on behalf of the Bayer “Sativex” campaign.

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Advertising Age Announces first Healthcare Marketing Impact Awards

Advertising Age Announces first Healthcare Marketing Impact Awards   mobile technology Mobile Devices Healthcare Marketing Impact Awards Advertising Age To say that health care is changing rapidly would be a rank understatement. Today every organization, from providers to insurers, advocacy groups and suppliers, must be able to engage the public with messages that are clear and impactful in order to deliver higher-quality health care that’s more affordable and accessible.

Knowing this, Advertising Age and Modern Healthcare, its sister publication, have announced the launch of the inaugural Healthcare Marketing Impact Awards, an awards program designed to recognize the best campaigns across all media platforms, including advertising, marketing, promotion and communication.

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Bangladeshi Moms Are Discovering mHealth

Bangladeshi Moms Are Discovering mHealth   Mobile Alliance for Maternal Action MAMA. mHealth Bangladeshi women Just 18 months after launching nationwide, Mobile Alliance for Maternal Action (MAMA) is a stunning success story.

According to an announcement from MAMA, the platform they’ve engendered has reached more than 500,000 subscribers in Bangladesh.

“That’s half a million pregnant or new mothers and their families who now have access to vital health information that is helping them care for themselves and their babies during one of the most critical times in their lives,” the group said in a provided statement.
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FCC Confirms Establishment of Wireless Heath Task Force

FCC Confirms Establishment of Wireless Heath Task Force   Tech mobile mHealth FCC CONNECT2HEALTHFCC FCC Chairman Tom Wheeler has announced the formation of a new Commission Task Force called CONNECT2HEALTHFCC.

Wheeler says the effort “will bring together the expertise of the FCC on the critical intersection of broadband, advanced technology and health.”

Michele Ellison, chief of the FCC’s enforcement bureau, has been named as the task force’s chairperson.
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United Allergy Services Introduces New Mobile Healthcare App

United Allergy Services Introduces New Mobile Healthcare App   United Allergy Services mobile health app mHealth app mHealth app Spring is in the air. And if you’re allergic to something in it, a new app can help.

In fact, the app do far more than that.

On Thursday, United Allergy Services, a healthcare services company focused on allergy testing and customized immunotherapy services, announced myAllergyPal, a mobile application that enables patients to track home-based immunotherapy treatment progress.

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Cybersecurity Remains Top Concern for mHealth

Cybersecurity Remains Top Concern for mHealth   patient security patient privacy mobile health mHealth cybersecurity As more and more people begin to jump onto the mHealth bandwagon, one of the main concerns of government officials and technology developers is how to protect the wealth of personal data which will be transferred through mobile devices and across mobile networks for healthcare purposes. The federal government is unsure whether current security measures are sufficient to keep personal information safe from hackers.

Keven Charest, who is the Chief Information Security Officers for the US Department of Health and Human Services, said, “Our goal for the exercises is to identify additional ways that we can help the industry be better prepared for and better able to respond to cyberattacks. This exercise will generate valuable information we can use to improve our joint preparedness.”

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