Next week, The Connected Health Summit: Engaging Consumers will commence at the Omni Hotel in San Diego, California.
The event’s organizers, Parks Associates, have announced ahead of the Summit that Chris Nicholson, CEO of a newly forming Connected Health Start-up (in stealth mode) and former VP & COO of Humana Wellness, will deliver the keynote address, “Applying Connected Health to the Wellness Market: The ‘Triple Threat’ Driving Growth.”
The keynote will be delivered the morning of Thursday, September 4th, as the two-day Summit gets underway.
“The U.S. connected healthcare market will reach an aggregated value of over $30 billion by 2018,” said Stuart Sikes, President of Parks Associates. “New opportunities will emerge as the healthcare industry shifts towards a more consumer-centric model, enabled by the convergence of mobile, healthcare, and SaaS (software-as-a-service) solutions. Mr. Nicholson dubs these the ‘triple threat’ of the wellness market in promoting rapid and positive growth. His insight will be invaluable to the device manufacturers, service providers, insurers, and care providers at Connected Health Summit.”
According to details shared by Parks Associates, Nicholson is a digital executive with over 20 years of experience in Fortune 100 and start-up healthcare and mobile technology companies. From this vast experience, Nicholson will derive his keynote, which will explore strategies for companies in the health & wellness marketplace to deploy connected health solutions, empower consumers, and accelerate market growth.
”I see two key steps in engaging consumers in digital health, “ Nicholson said in a news release shared with mHealthWatch today. “The first is to better understand consumer preferences, including how they want to receive communications, and the second is truly leveraging the influential elements of the consumer’s world in order to improve relevancy and engagement with health solutions.”
To learn more about next week’s Summit, click here.