Digital Health News: Mudder Teams up with Amazon

Tough Mudder, Inc., a leading active lifestyle brand and media company, announced this week that it will team up with Amazon for Tough Mudder’s 2017 events season to launch an online health and personal care resource.

We’re told that the agreement will include unique and engaging health, training and wellness content produced by Tough Mudder, an Amazon.com/ToughMudder storefront and on-site event presence at Tough Mudder’s North American events in 2017.

Amazon.com/ToughMudder will provide customers with training content, workout videos and guides featuring Tough Mudder’s fitness and active lifestyle experts, nutrition information, and post-training and recovery content. Tough Mudder will debut three “never before seen” videos on Amazon.com/ToughMudder for customers, including exclusive content highlighting Tough Mudder’s competitive series and obstacle innovation.

“Tough Mudder’s training expertise and fitness content is coveted by millions of people within the Tough Mudder community, as well as active lifestyle enthusiasts around the world. We are proud to team up with Amazon to provide engaging, relevant and useful content and products to millions more through this relationship,” said Donna Goldsmith, Tough Mudder Inc. Senior Vice President of Partnership Marketing, International Event Licensing, Corporate Sales and Merchandising. “Teamwork is a key component to the success of completing a Tough Mudder, and we are thrilled to call Amazon our teammate in providing this helpful one-stop resource that will aide anyone looking to achieve personal goals or overcome challenges.”

This post was written by:

- who has written 2128 posts on mHealthWatch.


Contact the author

0 comments
Advert