Drugstore Chain Welcoming the ‘Challenges’ of Mobile

Drugstore Chain Welcoming the 'Challenges' of MobileWalgreens, the nation’s largest drug chain, has just announced the Balance Rewards App Challenge.

As first reported by our sister site Mobile Marketing Watch, the challenge will run through November 28, and the three winners will be announced at the 2014 mHealth Summit in Washington D.C. the second week of December.

The goal is to encourage further integration of their current Balance Rewards app.

Walgreens is searching for more than just general integration, however, and will be awarding three winners in the following categories:

  • Walgreens Best Overall App Integration Award ($7,000)
  • Henry Ford Health System Patient Engagement Award ($3,000)
  • People’s Choice for Best App Integration Award ($3,000)

The ultimate aspiration, we’re told, is to reach more consumers and reward them for their healthy activities. While Walgreens already has good engagement with their app, this contest will be a fun way to access innovative new talent.

To learn more about the challenge, click here.

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