Family Based mHealth Initiative Now Underway in Bangladesh

The Mobile Alliance for Maternal Action – or MAMA – is behind a new national effort called “Aponjon.” According to details contained in the formal announcement, the mobile health service will deliver “critical stage-based information with plans to reach two million people, including pregnant women, new mothers and their families, by 2015.”

Shortly before the close of 2012, the endeavor was launched at the Osmani Memorial Hall in Dhaka, Bangladesh, where many public and private sector partners and supporters praised the expansion of the service.

As of this writing, Aponjon has approximately 12,000 mothers, family members, and organizations across the country registered for the service.

“MAMA’s work in Bangladesh continues to show the power of mobile technology to improve the health of vulnerable communities across the country,” says Kirsten Gagnaire, MAMA Global Director. “Families rely on Aponjon to get direct information in their language, right in the palm of their hands.”

“MAMA Bangladesh has been recognized for its unique national scale model which informs the global health community’s knowledge of how to use mobile technology to improve the lives of pregnant women, new mothers and their families,” Gagnaire adds.

To learn more about the MAMA, click here.

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