First Look: Fitbit to Acquire Twine Health

MHW learned Tuesday that Fitbit, Inc. will acquire Twine Health, an innovative health coaching platform.

If you’re not famialir, Twine strives to empowers people to “achieve better health outcomes and helps health systems, health plans and workplace health providers lower healthcare costs.”

A HIPAA-compliant connected health platform, Twine Health delivers an engaging and user-friendly experience to help people manage chronic conditions, such as diabetes and hypertension, and aid in lifestyle interventions, such as weight loss and smoking cessation, by making it easy for care teams of providers, coaches, friends and family to collaborate on care plans.

The Twine Health platform brings a scalable approach to health coaching, allowing a single coach to work with a large number of patients, driving efficiencies while helping more people reach their goals.

“Twine Health has delivered powerful results for patients managing conditions like diabetes and hypertension – two key focus areas for Fitbit, which together affect approximately 105 million people in the U.S. alone. When combined with our decade-plus of experience empowering millions of consumers to take control of their health and wellness, we believe we can help build stronger connections between people and their care teams by removing some of the most difficult barriers to behavior change,” said James Park, co-founder and CEO of Fitbit. “Together, we can help healthcare providers better support patients beyond the walls of the clinical environment, which can lead to better health outcomes and ultimately, lower medical costs.”

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