First Look: MetLife and WeSure Form Strategic Digital Insurance Partnership

Ahead of the weekend, Global Life and Health insurer MetLife and WeSure, digital insurance provider owned by Tencent, announced a strategic partnership to offer insurance solutions to travellers through Tencent’s WeSure online insurance platform.

This alliance marries WeSure’s extensive base of 1 billion monthly active users on Tencent’s mobile social communications platform, WeChat, with MetLife’s global expertise in life and health protection solutions, and enables both parties to collaborate in fields such as big-data analysis, tailor-made and intelligent value-added services to deliver easier to use, more transparent end-to-end protection solutions for Chinese travellers.

According to a provided media release, MetLife has been accelerating its digital footprint through collaboration with well-established online platforms in China to develop new products and services, and this partnership underlines MetLife’s determination to improve customer experience through omnichannel options in the digital age.

“MetLife China is dedicated to providing life and health protections through career agency, telemarketing and digital channels and bank partners. The partnership with WeSure is our answer to customers’ needs for simpler, more transparent, fast, and convenient experiences in the digital era,” said Siyi Sun, CEO of MetLife China. “Our collective resources and competencies will ensure customers have the right products and services that are easy to access and use.”

The partnership’s first solution is an aviation accident insurance product which will be provided on the WeSure platform and focus on an optimized customer experience, protection level and price.

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