First Look: NorthBay Helps Parents Take ‘Baby Steps’

According to a formal announcement emailed to MHW on Wednesday, NorthBay Healthcare is joining forces with a Boston-based health technology company to create “Baby Steps by NorthBay,” for new and expectant families.

Using UbiCare’s SmarteXp solution, NorthBay will deliver :health education and support from pregnancy through a child’s third birthday on patients’ smart phones and computers through mobile-optimized texts and emails.”

Families can sign up to receive this service by visiting here.

We’re told that each message is customized to coincide with milestones in a child’s development. That means parents with newborns receive information about caring for newborn while parents with toddlers will receive relevant information on their age and stage.

Recognizing that patients in all demographics are increasingly using smartphones as their primary means of online access, NorthBay leaders expect Baby Steps will better engage patients in their care.

“Patients will have the choice of connecting with NorthBay by email or text, with both options optimized for mobile viewing,” said Sarah Jewel, director of Facilities Development.

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