Fitbit Announces New VP of Digital Health

Fitbit Announces New VP of Digital HealthOn Monday, Fitbit announced that Adam Pellegrini will join the company as Vice President of Digital Health.

The appointment, we’re told, commences September 6th.

Pellegrini will be responsible for leading Fitbit’s vision, strategies and programs to further drive the company’s integration into healthcare systems around the world.

In this new role, Pellegrini will harness the power of Fitbit’s products, software and services to help create better clinical health outcomes while identifying new revenue opportunities for the company, building on the momentum Fitbit has had to date with disease management, insurance, and wellness programs.

The company says that Pellegrini brings more than 20 years of experience across multiple sectors of the healthcare industry including providers, insurers, health technology and non profits.

“Over the past nine years, we’ve enabled millions of people around the world to lead healthier, more active lives by helping them to be more active, sleep better, eat smarter, and manage their weight. These are some of the very changes healthcare systems and disease management programs encourage people to make to help prevent or mitigate chronic diseases such as diabetes, hypertension and obesity,” said Woody Scal, Chief Business Officer of Fitbit. “Because of this, we believe that Fitbit can play a meaningful role in the digital health revolution, and Adam is the ideal person to lead our efforts. He brings tremendous experience, leadership and vision to help us further develop and integrate our tools into healthcare, including areas such as behavior change programs, chronic care management, population screening, precision medicine, and remote monitoring for post discharge and care transitions.”

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