Fluent Taps Brian Hogan to Lead Fluent Health

Fluent, Inc., a leading data-driven performance marketing company, recently announced that the Company has appointed Brian Hogan as President, Fluent Health, effective immediately.

MHW has learned that in this role, Hogan will oversee the launch of the health marketing division as the company continues to aggressively grow and expand its business.

“With his expertise in health marketing and impeccable track record of building new data-driven platforms, Brian is a tremendous addition to the team,” said, Matt Conlin, President and Co-Founder. “We are thrilled to welcome him as we continue to expand our business and evolve how we service different verticals and monetize our data assets.”

Hogan, a successful entrepreneur and co-founder of LifeScript, is an accomplished executive with over 18 years in digital marketing, data and marketing services. Under his leadership as COO, LifeScript became one of the most visited online health destinations, generated over $85 million in revenue in 2016, and was named one of the INC 5000 Fastest Growing Companies in 2017. During his tenure, Hogan launched their performance marketing platform which became the largest in the health information sector.

“Fluent is poised to become a dominant player in health marketing given its unique first party and self-declared data asset,” said Hogan. “I am excited to join the team and to be driving the company’s momentum forward as we expand into the health vertical.”

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