It was announced today that ISIS, a national nonprofit organization that uses technology for sexual health promotion and disease prevention, has partnered with mobile messaging provider Hipcricket to power a series of mobile Websites as an additional means of engagement to offer teens and young adults choices in how they prefer to interact with critical health information.
ISIS has worked with Hipcricket since 2005, with the nonprofit using its platform to manage SMS messaging, opt-in membership lists, clinic/service locators, informational messages, and reminder systems for HIV and STI testing. Under the terms of the new partnership, the company will extend its mobile health program by leveraging Hipcricket’s AD LIFE Mobile Site Builder to create campaign- and client-specific landing pages accessible through the mobile Web.
SMS has emerged as the preferred communication method for teenagers, with 63 percent of teens texting every day as opposed to the six percent who use email daily, according a recent Pew Internet study. “ISIS has always viewed mobile as critical to its communications strategy and has been extremely successful at reaching this audience through opt-in SMS campaigns,” Hipcricket said in a press release. “Additionally, the company was looking to address the growing number of teens and young adults who are searching for information on the mobile Web. The organization’s mobile sites provide another entry point to engage with teens and young adults, offering them the opportunity to opt-in for ongoing information and resources concerning their sexual health.”