Mobile Health Still Struggling To Gain Consumer Allegiance

Mobile Health Still Struggling To Gain Consumer AdoptionAdoption is one thing. Allegiance is another.

In less than 2 years, over $750 million dollars in venture capital has been invested in developing more mobile health tools. While approximately 1 in 10 Americans currently owns some type of mobile health device produced by major manufactures such as Jawbone, Nike, or Fitbit—less than half are being utilized on a regular basis.

On top of that, of the over 100,000  mobile health apps that are available for smartphones, only a handful have achieved more than 500 consumer downloads. Of those who have downloaded mobile health apps, 2 out of 3 consumers no longer utilize the app.

The bottom line? Despite marked growth in mHealth in recent years, there’s ample room for more.

With all of the perks that the mHealth field has to offer, it is surprising that consumer adoption is so low. In a recent article on MIT Technology Review, the publication took a closer look at the reasons why consumer adoption has not grown at the same rate that mHealth technology has.

Some of the reasons include that the new field is still perfecting its offerings, awareness is still lacking, and physician adoption still has much room to expand. With all that being said, the mHealth field is expected to grow by leaps and bounds over the next decade and drastically change the way the world manages healthcare.

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Allan Brandon Jones
Allan Brandon Jones

mHealth is just a tool.  All we can do as an industry is provide tools and resources that consumers/patients find useful in helping them make changes.  But if one isn't motivated to make changes, no tool is useful.

While we can always improve upon functionality and experience in mHealth, I don't find mHealth to be "struggling."  I find that mHealth makes it easier to identify consumers or patients that are struggling.  Big, big difference...