For 13 years, mobileStorm has been an industry-leading veteran of email, mobile, and social communication. But the company has also led the charge for mHealth patient engagement in the United States.

To that end, on Tuesday mobileStorm announced its release of the newest version of its healthcare messaging platform. In the process, mobileStorm also unveiled a host of new capabilities that promise to dramatically extend messaging for patient engagement.

mobileStorm for Healthcare clients and partners can engage in relevant messaging and meaningful dialogs with their members. mobileStorm for Healthcare provides the ability to create and execute complex, condition-based, wellness programs, across multiple messaging channels.

“In other words,” explains Joseph Shavit, VP of Products at mobileStorm, “imagine a scenario where you have a beautiful and easy-to-use web-based (cloud) platform that enables you to quickly query your consumer data to find all Type 2 diabetic female patients over the age of 35, who have been a member for more than 3 years in the city of San Francisco. Then using our dead simple three-step campaign management tool, you can create a medication adherence campaign that allows you to message this population via multiple channels such as email, SMS, Push Notifications and our secure mobile messaging channel AppMail, and create a series of rules around these messages that are based upon engagement, behavior, preference, date, and time.”

One of the most attractive attributes of the platform is how conversational the experience is.

“Not only can we trigger a message if someone for instance hasn’t opened a message, or has clicked on a link with a message, but we can ask questions and provide responses based upon their answers,” Shavit adds. “So to promote adherence, we could ask someone if they took their medicine. If they haven’t we could ask them why not? Did they forget or were they worried about the side effects? If it is the latter, we could send a follow up message and personalize that message with their doctor’s information, requesting that they call for more information. Or if they don’t respond to the message, deliver a Push Notification two days later reminding them to respond. The case studies are endless.”

mobileStorm says the updated platform “represents a huge step forward and is a major upgrade to mobileStorm’s messaging and communication code within the platform.”

Jared Reitzin, founder & CEO of mobileStorm, sees nothing but enormous potential for the future of mHealth and the innovations emerging from his company.

“Our vision is simple,” Reitzin summarizes, “we are building the most intelligent messaging platform on the planet. Even though we have a ways to go before we can make that claim, it’s features like our multi-channel rules and dialogue engine, that are getting us closer to our vision.”

To read the full announcement by mobileStorm, click here.