On Tuesday, Apigee announced the results of the Apigee Institute’s 2015 Digital Impact Survey.
The survey in question identifies health and wellness management as an industry in which smartphones and apps are changing behavior among a majority of connected consumers.
According to the survey, 60 percent of adult smartphone owners in the U.S. – and nearly three quarters of millennials (71%) – say smartphones and apps have changed the way they manage their health and wellness. Additional findings show that almost half (49%) now want their doctors to use data from their fitness tracker and/or from health apps as part of their care.
The survey’s findings also reveal continued gains in the impact that smartphones and apps are having in banking and shopping, where these digital technologies have changed the consumer experience for 126 and 139 million U.S. smartphone owners, respectively.
“Mobile devices and apps are creating demand for connected digital experiences in many, many industries; our annual Digital Impact Survey is designed to help business leaders keep their finger on the pulse of rapidly evolving behavior and expectations in key markets,” said Chet Kapoor, Apigee’s CEO. “This year’s survey suggests that smartphones and apps are beginning to dramatically impact the way we manage our health – from wearables that measure fitness to health apps from our doctors. By tracking and exploring how digital technologies are affecting key industries, we aim to help decision makers better capitalize on these trends.”