Only 17% of People Rank Health-Related Sectors as Most Innovative

Americans are flagging the need for more healthcare innovation, according to a recent Klick Health survey of 1,012 adults, conducted by Maru/Matchbox.

According to a report summary provided to MHW, only 17% of consumers polled in the 2017 Klick Health Consumer Survey on Healthcare Innovation currently perceive health-related industries as being the most innovative, out of 18 industries examined.

Specifically, pharmaceuticals & biotech, health & wellness, and hospital sectors lagged considerably in perceived innovation behind consumer electronics, telecommunications, and media & entertainment.

However, respondents ranked health & wellness first in terms of the industry that should be the most innovative, quickly followed by pharmaceuticals & biotech, and hospitals in the top five industries. These results suggest a desire by consumers for innovation in healthcare, even though they do not believe that healthcare-related industries are particularly innovative today.

“Even in today’s modern world, people think that healthcare innovation will help physicians better treat patients most,” said Keith Liu, Klick SVP of Products and Innovation. “This suggests that, when it comes to healthcare, people still want a human connection, empathy, and other benefits that can only be obtained through the patient-physician experience.”

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