HookLogic, a performance marketing platform for brands, confirmed to MHW on Tuesday that brands will now be able to drive featured placement and increase sales on leading consumer packaged goods (CPG) retailers, Instacart, FreshDirect and Drugstore.com.
The new sites join the ranks of leading CPG retailers already partnered with HookLogic, including Walmart, Tesco, Target, Asda, Peapod and Costco.
“We are quickly aggregating the digital aisle for CPG brands, providing closed-loop performance marketing opportunities at massive scale,” said Jonathan Opdyke, CEO of HookLogic. “U.S. CPG sales are moving online at a faster pace than ever before and we’re excited to partner with many of the innovative retailers helping to drive that trend.”