First Look: HookLogic Partners with Instacart

Healthcare Beat Medicom Health Interactive and Vitalz Agree to Strategic Solutions PartnershipHookLogic, a performance marketing platform for brands, confirmed to MHW on Tuesday that brands will now be able to drive featured placement and increase sales on leading consumer packaged goods (CPG) retailers, Instacart, FreshDirect and Drugstore.com.

The new sites join the ranks of leading CPG retailers already partnered with HookLogic, including Walmart, Tesco, Target, Asda, Peapod and Costco.

“We are quickly aggregating the digital aisle for CPG brands, providing closed-loop performance marketing opportunities at massive scale,” said Jonathan Opdyke, CEO of HookLogic. “U.S. CPG sales are moving online at a faster pace than ever before and we’re excited to partner with many of the innovative retailers helping to drive that trend.”

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New Look Launches First Web-Based ‘Visualizer Network’

New Look Launches First Web-Based 'Visualizer Network'Cosmetic enhancement is gaining a “high-tech telemedicine lift” as New Look Now LLC rolls out its Aesthetic Treatment Visualizer Platform nationwide after receiving an endorsement from American Society for Plastic Surgery (ASPS) and linking a deal with CareCredit to allow consumers to apply for a health care credit card.

“Aesthetic procedures are becoming mainstream in consumer consciousness and budgets more rapidly than ever,” said New Look Now CEO Devon Niccole in a provided press release. “Yet many people who could benefit from treatments don’t because they simply can’t imagine how they’ll look afterward. With our Aesthetic Treatment Visualizers, consumers get a better understanding of what they’re buying before committing to the procedure.”

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Fitbit Wants You to Develop Healthy Sleep Habits

Fitbit's Valuation Reaches 300 MillionOn Monday, Fitbit — a giant in the connected health and fitness market — released what it calls a “simple yet powerful” set of sleep tools to help Fitbit users get better sleep.

The offering is designed to improve a user’s sleep consistency and overall health.

Sleep plays a critical role in health and wellbeing, from protecting against cardiovascular disease, diabetes and obesity, to boosting neurocognitive functions, mental health and longevity, the company said in its formal announcement.
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Gurman Becomes 171st President of AMA

AMAEarlier this month, Andrew W. Gurman, M.D., an orthopedic hand surgeon from Hollidaysburg, Penn., was sworn in as the 171th president of the American Medical Association (AMA).

In leading the organization, we’re told that Dr. Gurman will focus his tenure on advancing the AMA’s three strategic focus areas, to: “improve health outcomes for Americans living with pre-diabetes and hypertension; accelerate change in medical education and prepare students for today’s health care system; and enhance physician satisfaction and practice sustainability.”

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Wearables Not Wearing Out Their Welcome, Says Latest Data

mHealth Can Improve Outcomes Now Patients Are Advocating for Wearable TechnologyAccording to the latest data from IDC, global shipments of wearable devices are expected to reach 101.9 million units by the end of 2016.

If you’re not keeping score at home, that represents 29.0% growth over 2015.

But per the findings and projections of the International Data Corporation (IDC) Worldwide Quarterly Wearable Device Tracker, the market for wearable devices will experience a compound annual growth rate (CAGR) of 20.3%, culminating in 213.6 million units shipped in 2020.

“Unlike the smartphone, which consolidated multiple technologies into one device, the wearables market is a collection of disparate devices,” says Jitesh Ubrani, senior research analyst for IDC Mobile Device Trackers. “Watches and bands are and always will be popular, but the market will clearly benefit from the emergence of additional form factors, like clothing and eyewear, that will deliver new capabilities and experiences. Eyewear has a clear focus on the enterprise as it stands to complement or replace existing computing devices, particularly for workers in the field or on the factory floor. Meanwhile, clothing will take aim at the consumer, offering the ability to capture new forms of descriptive and prescriptive data.”

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Growing Interest in Telemedicine Apparent in Phoenix

f227335cba327a0097129960e584The 2016 Telemedicine & Telehealth Service Provider Showcase (SPS 2016), taking place this week in Phoenix, AZ, has attracted 360 registrants so far — a leap of 48 percent over the first SPS conference, held in October 2014, a media announcemeny ahead of the weekend confirmed.

According to event organizers, both conferences were produced by the Arizona Telemedicine Program (ATP).

“The ATP has taken the national lead in advancing partnerships in the clinical telemedicine services arena,” said Ronald S. Weinstein, MD, ATP Director. “The greatly increased interest in SPS reflects and stimulates the growing market for telemedicine services and products.”
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InCrowd: Physician Burnout Remains High

The Top Health Apps HealthTap+ Reports on the Doctor-Recommended Health and Medical Apps of 2014According to a new report shared with MHW, physician burnout remains a significant issue, with 74% of primary care physicians (PCPs) and emergency physicians surveyed do not feel their practice or facility is taking effective steps to address it.

These are the new findings of a just-released microsurvey done by InCrowd, a Boston based real-time market intelligence provider to the life sciences.
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