Though much of the conversation about healthcare has been focused on retirees who are living longer than ever (with inevitable hiccups for both the economics and efficiencies), the next wave could change the very nature of healthcare in the U.S.
The youngest baby boomers will turn 50 this year. As a result, the U.S. healthcare industry is anticipating unprecedented levels of demand for products and services.
“Though members of this generation still fancy themselves young and healthy, they have more health problems and chronic conditions than previous generations at the same age,” says eMarketer. “Still, they want to stay active for as long as possible. They expect healthcare that enables them to age in place and do it on their own terms.”