In a recent nationwide study conducted by Technology Advice Research, it was found that 75% of people would be skeptical of a diagnosis from a remote physician, or would trust telemedicine less than a live visit. That’s according to coverage of the research by HIT Consultant.
While this number is high, it is not necessarily out of line with the trust rates of new technology. For those of us who recall when online payment processing was new, most of us had hesitations until payment processors or specific websites had a track record of being safe and reliable. The same is likely to be true for telemedicine.
While the overall percentage of those who are skeptical is high, results vary drastically by demographic. For example, only 17% of respondents 18-24 years old, and 25% of respondents 25-44% would be skeptical of a virtual diagnosis.
The results of this study can help telemedicine providers to craft their marketing campaigns in a manner designed to build trust.