On January 16, 2012, a comScore Data Gem blog post announced that the number of people using their mobile phones to access health-related information has grown by 125 percent in 2011.
However, the report also found that certain sectors of the population are driving these statistics. In fact, it states that three out of the five mobile users who were accessing health data via their mobile devices were under the age of 35. This demonstrates that young people are driving this movement towards mHealth usage, a fact that is not surprising when compared to the 2010 statistic that confirmed that 96 percent of people between the ages of 18 and 29 own a mobile phone.
These statistics have led comScore to report health as one of the fastest growing categories in mobile device use. In fact, over a three-month period, the report places the number of people accessing health data at 16.9 million for the United States alone.
The report’s results are based on a combination of information obtained from a national sample of subscribers, age 13 and older, and on American, Canadian, European, and Japanese mobile consumer behavior. According to the founder and managing director of Spyglass Consulting Group Gregg Malkary, results such as the ones presented in this report are indicative of an overall moment towards people becoming more comfortable with mobile apps.