Super Bowl: Health Impacts of the Big Game

Super Bowl Health Impacts of the Big GameThis week, mHealthWatch was privy to some fascinating new data from Healthentic related to the Super Bowl.

It goes without saying, eating and drinking (often to excess) are among the many familiar traditions associated with the big game.

Healthentic’s latest data, however, shows the Super Bowl festivities’ impact on abdominal pain and headache claims over the last five years and the financial costs associated with them.

Healthentic compared abdominal pain-related claims and headache/migraine-related claims the Monday immediately after each Super Bowl over the last five years and compared it with the NEXT Monday.

For example, since last year’s Super Bowl was played on February 2, Healthentic looked at claims on February 3 and compared it against February 10. They found that:

  • Abdominal claims on the Monday after the Super Bowl were about 17% higher than the following Monday (Each claim cost about $370)
  • Headache/migraine claims on the Monday after the Super Bowl were about 49% higher than the following Monday (Each claim cost about $336)

Overall, the folks at Healthentic think the insights are not only interesting, but a great teaching tool and case study on the importance of understanding population health.

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