Swiss Wearable Brand Touts Breaking Worldwide Records

MyKronoz, a watchmaking brand for the tech savvy world, has announced what it calls “record-breaking crowdfunding results” of its hybrid smartwatch ZeTime, with more than $8,000,000 raised in less than a year.

The international success of its unique and groundbreaking flagship wearable is followed by the release of a new digital video campaign “I’m a watch; I’m a smartwatch”.

For some background:

After a historic 35-days Kickstarter campaign launched in March 2017, ZeTime has pursued, since then, its crowdfunding journey on a variety of international and local platforms: Indiegogo, Makuake in Japan, Zec Zec in Taïwan, Wadiz in Korea and on the leading chinese e-commerce website JD.com. Further to this online momentum, MyKronoz has successfully shipped to over 100 countries close to 40,000 backers, who are proudly wearing their hybrid smartwatch everyday. In addition, ZeTime is now available on Amazon as well as at the most prestigious offline retailers worldwide.

“With ZeTime, we managed to create a new standard: the one and only hybrid wearable device that perfectly reconciles traditional watch lovers and connected devices’ intenders” said Boris Brault, CEO of MyKronoz. He adds: “Our strong electronic background combined with our Swiss DNA gives us a significant advantage over the watch and wearables industries to develop consumer centric and nicely designed products. In a context of uncertainty weighting on the watch market, and although most of the wearable makers are not attending this year Baselworld, I strongly believe we are developing the right strategy. Combining design, features and affordable prices to ensure our company growth and acquire a leadership position.”

The young Swiss challenger to reaffirm its willingness to disrupt a well-established industry, puts the consumer at the center of its product development and innovation strategy while learning from the weaknesses of the traditional watchmakers.

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