Tag Archive | "AppMail"

mobileStorm Touts Newest Version of Groundbreaking mHealth Communication Platform

For 13 years, mobileStorm has been an industry-leading veteran of email, mobile, and social communication. But the company has also led the charge for mHealth patient engagement in the United States.

To that end, on Tuesday mobileStorm announced its release of the newest version of its healthcare messaging platform. In the process, mobileStorm also unveiled a host of new capabilities that promise to dramatically extend messaging for patient engagement.

mobileStorm for Healthcare clients and partners can engage in relevant messaging and meaningful dialogs with their members. mobileStorm for Healthcare provides the ability to create and execute complex, condition-based, wellness programs, across multiple messaging channels.

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Highmark Partners With mobileStorm to Implement New Mobile Messaging Initiative

It was announced today that Highmark — a Pittsburgh-based independent licensee of the Blue Cross Blue Shield Association — has partnered with mobileStorm to power a new mobile messaging initiative to reach members, employees, group customers and the community at large on their mobile devices.

Highmark is currently implementing mobile campaigns to influence healthy behaviors for members as well as its own employee base, while also evaluating opportunities to use additional SMS initiatives to reach group customers and the general community.  Highmark is leveraging mobileStorm for Healthcare, the company’s multi-channel healthcare messaging system that enables both healthcare payers and providers to launch powerful one-to-many campaigns with a virtually limitless number of members.

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mobileStorm Launches the Latest Version of its HIPAA-Compliant, Cloud-based mHealth Communication Platform

mobileStorm today announced the launch of the latest version of its “mobileStorm for Healthcare” platform, a secure mobile messaging solution that allows HIPAA-compliant transmission of PHI (Protected Health Information) to members and patients via mobile devices.

The newest version of mobileStorm’s solution extends the ability to send messages from the previously available API integration to a SaaS based dashboard, designed from the ground up to manage member audiences, create and send healthcare communication as well as run powerful reports on their performance.  mobileStorm for Healthcare was originally launched in early 2011 as a platform that can “mobile-enable” systems by connecting to any CRM, database or electronic medical record repository via an API  (Application Programming Interface) and creating a secure message pipeline to a customizable inbox that can be placed within any smart phone app via an SDK.

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New mHealth Guide Takes Deep Dive Into Mobile-Enabling Healthcare IT Systems

“Making Healthcare Mobile,” a new guide published today by mobileStorm, provides a focused look at how to extend healthcare into the mobile realm by presenting a step-by-step guide to mobile-enabling virtually any healthcare database.

Taking an independent and educational approach to mobile healthcare, the new guide covers the full spectrum of taking a wide array of healthcare systems mobile — including the history of healthcare’s evolution into the mobile channel, industry rules and regulations, best practices, secure messaging solutions, project overviews and even a step-by-step checklist to rolling out a pilot program to test the waters and evaluate options.

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Keeping People Healthy: Relevant Conversations, Marketers & The PHI Problem

Mobile Communication

My philosophy is, to get a consumer to change their behavior (like for instance remembering to take their medication), you must have very relevant conversations. The hard part in healthcare is that the more honest your conversation is, the riskier it gets, and the less channels you have to communicate your message over.

PHI or “Protected Health Information” creates this problem, or shall I say, complicates things, because protecting our health information is a good thing right?

PHI is under the U.S. Health Insurance Portability and Accountability Act (HIPAA) and in a nutshell, is any information about health status, provision of health care, or payment for health care that can be linked to a specific individual. This includes any part of a patient’s medical record or payment history. PHI has a broad interpretation and as a result not everyone in the industry can agree exactly what type of data is considered PHI.

For instance, at mobileStorm we’ve witnessed compliance teams rule that including the name of your physician in an SMS text message is completely fine, while another team says that even a cell phone number can be considered PHI.  Communicating with large populations quickly is incredibly important in keeping America healthy; however PHI can make this tricky. While people interpret PHI differently, our experience has been that most companies will always err on the side of caution. Large fines for privacy violations has the industry on edge. In February the  U.S. Department of Health and Human Services issued a $4.3 m fine to Cignet Health Care of Temple Hills. The action is the first monetary fine issued since the Act was passed in 1996.

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Introducing mHealthWatch.com

A post from mobileStorm CEO, Jared Reitzin

4 years ago when I bought mobilemarketingwatch.com (aka MMW) I wanted to give something back to the mobile community. I employed writers to write about anything they wanted as long as it provided businesses with news and information that would help their business grow. As consumers move to a smartphone-based society, businesses have to expand their knowledge about mobile and the many ways they can engage with their customers. Whether you’re a marketer trying to drive someone to make a purchase or a healthcare plan trying to keep your customers healthy to save money, mobile is the platform of choice for reaching your customers and influencing their behavior.

MMW started out as more of a hobby but the site quickly grew into not just the top mobile marketing blog in the U.S., but at the time of this writing is currently the eighty sixth highest ranked “marketing blog” in the U.S. according to AdAge’s Power 150, which ranks the top blogs and bloggers in advertising, marketing and media. At mobileStorm we are heavily invested in the healthcare space, recently developing a proprietary HIPAA-compliant secure mobile messaging platform called AppMail. The mHealth space is growing quickly, and very much like we created content for marketers, we wanted to create content for healthcare payers and providers that would help them understand where this exciting space is headed.

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