Tag Archive | "comScore"

Smartphone Proliferation May Assist with Wider mHealth Adoption


Smartphone Proliferation May Assist with Wider mHealth AdoptioncomScore, a media measurement and analytics company, has just released data from comScore MobiLens and Mobile Metrix.

comScore’s data reports key trends in the U.S. smartphone industry for August 2015.

Apple ranked as the top smartphone manufacturer with 44.1 percent OEM market share, while Google Android led as the #1 smartphone platform with 51.7 percent platform market share. Facebook ranked as the top individual smartphone app.

Read the full story

Posted in SmartphonesComments (0)

comScore: Optimizing Content and Marketing Strategies for Today’s Health Insurance Shopper


comScore Optimizing Content and Marketing Strategies for Today’s Health Insurance ShopperWhat’s the state of healthcare today?

It’s confusing and complex, to say the least.

But health insurers facing the unique challenges and opportunities across their digital channels ahead of the next open enrollment season can get some perspective in an online comScore presentation.

Read the full story

Posted in Digital Marketing, Health InsuranceComments (0)

comScore: Pharmaceutical Marketing Continues to Drive Results


comScore Pharmaceutical Marketing Continues to DrivecomScore is out with new data that should lend confidence to pharmaceutical marketers.

Results from comScore’s eighth annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry show that online direct to consumer (DTC) marketing continues to increase conversion among patients and prospects.

Favorably, the study also shows that pharmaceutical online advertising has the highest viewability rates of any industry, and that consumers are increasingly turning to new platforms such as mobile devices to consume health-related content.
Read the full story

Posted in Digital Marketing, Healthcare, UncategorizedComments (0)


Advert