Tag Archive | "consumer privacy"

VIDEO: Mobile Marketing Webinar Offers Insight for Healthcare Marketers

VIDEO Mobile Marketing Webinar Offers Insight for Healthcare MarketersIf you missed our live webinar last Thursday, you can now check out the informative presentation in its entirety online.

Along with our sister sites Mobile Marketing Watch and mGamingWatch, we hosted an emergency webinar for marketers and related professionals across numerous industries – including healthcare – who must urgently educate themselves on a wide array of emerging issues related to consumer privacy, location based services, and the Telephone Consumer Protection Act (TCPA).

Attorneys Ross Buntrock and Michael Hazzard of Arent Fox, Rip Gerber of Locaid, and Jared Reitzin and Darren Withers of mobileStorm participated in the discussion.
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Posted in Best Practices, Healthcare, mHealth, Patient privacy, Regulation, Security, Smartphones, tablets, TechnologyComments (2)

Report: Healthcare Organizations Not Prepared to Secure Patient Data

As the healthcare industry turns its focus to new digital and mobile technology, ensuring patient data and other sensitive areas are kept secure has become a major issue for hospitals and other healthcare organizations.

A new report out from PwC claims healthcare companies aren’t as prepared as they should be. ┬áThe report, entitled “Old Data Learns New Tricks: Managing Patient Privacy and Security on a New Data-Sharing Playground,” shows that despite advances in electronic health records (EHRs) and security technology, healthcare organizations have yet to adopt privacy measures on a large scale.

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Posted in SecurityComments (1)