Tag Archive | "eMarketer"

Boom or Bust? What’s Next for Wearables?


IDC Worldwide, Wearables Will Surpass 200 Million in 2019There will be many small packages under holiday trees across the U.S. — but they’re less likely to contain wearable devices like smart watches and Fitbits, according to new analysis.

In fact, eMarketer downgraded its earlier estimate, indicating that though this category was expected to be robust, “usage has not expanded beyond early adopters.”

The divergence between the earlier estimate In October, 2015 and the recent one is dramatic.

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The Future of Connected Health: Industry Experts Dish on Digital Healthcare in New eMarketer Report


The Future of Connected Health Industry Experts Dish on Digital Healthcare in New eMarketer ReportWho knows most about what’s happening in the world of digital healthcare?

The most knowledgeable sources of information aren’t just healthcare providers themselves, but a host of stakeholders toiling in the vineyards of the coming revolution in healthcare.

We’re referring to everyone from the designers of software to the manufacturers of wearables to the government agencies tasked with directing traffic in a changing healthcare environment.

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mHealth News: Here’s What Happened This Week


mHealth News Here’s What Happened This WeekHere are some of the top stories in healthcare, telemedicine, and mobile health that we have been monitoring this past week.

Beyond Wearables: New eMarketer Report Points to Grand Scale Changes in Connected Healthcare Marketers Must Understand
“The US healthcare system is in the midst of a large-scale transformation. With mandates from the Patient Protection and Affordable Care Act (ACA, or Obamacare) and other pressures, the industry is facing demographic, regulatory and financial challenges. It is under pressure to reduce costs, find better ways to keep patients healthy, and treat illnesses more efficiently.”

What Does ‘Omnichannel Health Strategy’ Mean to a Major Retailer like Walgreens?
As new technologies, government initiatives, and even consumers themselves drive massive changes in healthcare, even retailers have a seat at the table. Walgreens definitely has. And in a recent must-read eMarketer interview, the retailer’s VP of Digital Health Adam Pellegrini revealed what the company is thinking these days – about connected health, about marketing, and more.
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Beyond Wearables: New eMarketer Report Points to Grand Scale Changes in Connected Healthcare Marketers Must Understand


Beyond Wearables New eMarketer Report Points to Grand Scale Changes in Connected Healthcare Marketers Must Understand“The US healthcare system is in the midst of a large-scale transformation. With mandates from the Patient Protection and Affordable Care Act (ACA, or Obamacare) and other pressures, the industry is facing demographic, regulatory and financial challenges. It is under pressure to reduce costs, find better ways to keep patients healthy, and treat illnesses more efficiently.”

That statement opens a just published report from eMarketer entitled “Health: More Than Just Wearables; What Marketers Need to Know About Digitally Enabled Care.”

It’s an eye-opener — or should be, for many, regardless of whether they are the purveyors of new technologies or consumers of them.

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The Virtual Doctor Is In — If You Have a Smartphone or Tablet


The Virtual Doctor Is In -- If You Have a Smartphone or TabletWhat’s in store when it comes to the future of healthcare?

Well, the doctor will still be in — if you have a smartphone or a tablet. It’s all “virtual,” of course, but it just might be a good thing.

Virtual care is a big trend in the connected healthcare marketplace, according to a new eMarketer report entitled “Connected Health: More than Just Wearables: What Marketers Need to Know About Digitally Enabled Care.”

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Gen X Healthcare Marketing: Both Online and Offline Media Needed to Reach This Demographic


Gen X Healthcare Marketing Both Online and Offline Media Needed to Reach This DemographicHow to market healthcare to Generation Xers?

“Low-key Generation Xers—sandwiched between the “forever young” baby boomers and the “me-generation” millennials—are quietly crossing the threshold of middle age,” notes eMarketer in a recent post on the topic. “Though many healthcare marketers have overlooked this generation because of its relatively small size, Gen Xers are a powerful and unique consumer group. They will be even more important to healthcare marketers as they grow older.”

That view is summed up in a new eMarketer report, “Healthcare Marketing to Generation X: Helping the ‘Self-Reliant’ Find Something to Depend Upon.”

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Boomers Will Be a Boon to Digital Healthcare Marketplace


Boomers Will Be a Boon to Digital Healthcare MarketplaceThough much of the conversation about healthcare has been focused on retirees who are living longer than ever (with inevitable hiccups for both the economics and efficiencies), the next wave could change the very nature of healthcare in the U.S.

The youngest baby boomers will turn 50 this year. As a result, the U.S. healthcare industry is anticipating unprecedented levels of demand for products and services.

“Though members of this generation still fancy themselves young and healthy, they have more health problems and chronic conditions than previous generations at the same age,” says eMarketer. “Still, they want to stay active for as long as possible. They expect healthcare that enables them to age in place and do it on their own terms.”

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Posted in Affordable Care Act (ACA), Digital Marketing, HealthcareComments (0)

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