Tag Archive | "health insurer"

Highmark Partners With mobileStorm to Implement New Mobile Messaging Initiative

It was announced today that Highmark — a Pittsburgh-based independent licensee of the Blue Cross Blue Shield Association — has partnered with mobileStorm to power a new mobile messaging initiative to reach members, employees, group customers and the community at large on their mobile devices.

Highmark is currently implementing mobile campaigns to influence healthy behaviors for members as well as its own employee base, while also evaluating opportunities to use additional SMS initiatives to reach group customers and the general community.  Highmark is leveraging mobileStorm for Healthcare, the company’s multi-channel healthcare messaging system that enables both healthcare payers and providers to launch powerful one-to-many campaigns with a virtually limitless number of members.

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UnitedHealthcare Debuts “Health4Me” Mobile App for iOS Devices, Coming Soon for Android

Health plan provider UnitedHealthcare has debuted a new mobile app for iOS devices called “Health4Me,” which provides 24/7 access to a registered nurse, a physician/hospital locator, and access to personal health benefits information among other features.

In addition, the new app features “Easy Connect” functionality that allows members to request a callback from a UnitedHealthcare service representative with a touch of  a screen.  Launched now for iOS devices, the new app will be out soon for Android as well.

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Health Insurer Aetna Acquires Healthagen, Maker of Popular “iTriage” Mobile App

It’s been announced that health insurance giant Aetna has acquired Healthagen, the company behind the the mega-popular “iTriage” mobile app — arguably the most successful mHealth app on the market today.

Last Thursday at an investor conference, Aetna’s Chairman, CEO, and President Mark Bertolini told investors “About a month and a half ago we bought a little company called iTriage…the fastest growing consumer application in healthcare today.  We’re going to begin to change the healthcare industry by giving people tools they can put in the palm of their hand.”  Aetna obviously sees the writing on the wall in terms of consumer-demand for mobile access to healthcare information, with this likely being the first step of many towards more mobile services for its users.

Like all healthcare payers, Aetna has a keen interest in keeping its members as healthy as possible, meaning they must proactively encourage healthy behavior through any means possible.  Through mobile communication and access to mobile services like iTriage, Aetna is doing just that.  Another goal for Aetna is keeping members as engaged as possible, which aids in retention as well. “Retention is the catalyst for growth,” Bertolini said.

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