Tag Archive | "healthcare app"

UnitedHealthcare Debuts “Health4Me” Mobile App for iOS Devices, Coming Soon for Android


Health plan provider UnitedHealthcare has debuted a new mobile app for iOS devices called “Health4Me,” which provides 24/7 access to a registered nurse, a physician/hospital locator, and access to personal health benefits information among other features.

In addition, the new app features “Easy Connect” functionality that allows members to request a callback from a UnitedHealthcare service representative with a touch of  a screen.  Launched now for iOS devices, the new app will be out soon for Android as well.

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Mobile Apps Take Priority in Pharma mHealth Push, Particularly For Healthcare Physicians


Pharmaceutical marketers are building mobile apps at a record pace, especially ones geared towards physicians, but experts warn that a lack of a disciplined strategic approach can lessen the chance of success.

Like with any mobile app in an ecosystem where 400,000+ apps already jam up the Apple App Store, discovery — or lack thereof — has become a major problem.  Some 10K+ mHealth apps already exist and pharma companies are ramping up their efforts considerably.  Ernst and Young reports that drug companies spent 78% more last year launching projects that use technology to improve patient health — half of which being mobile health apps, compared with just 16% previously.

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