Tag Archive | "healthcare organizations"

Could QR Codes Become an Important mHealth Technology?


I came across an interesting interview recently with marketing consultant Mary Pat Whaley of managemypractice.com who detailed the relevancy of mobile barcodes — and more specifically QR Codes — within the healthcare industry.

With SMS and other mobile communication technologies gaining momentum within healthcare, Whaley believes QR Codes represent a unique opportunity for mobile engagement and could become the “next big thing” in hospital marketing.  Though still in its infancy, several hospitals across the country are already using QR codes in interesting ways, such as prompting women to get mammograms, providing instant online hospital tours, and linking patients to their Facebook pages.

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Report: Healthcare Organizations Not Prepared to Secure Patient Data


As the healthcare industry turns its focus to new digital and mobile technology, ensuring patient data and other sensitive areas are kept secure has become a major issue for hospitals and other healthcare organizations.

A new report out from PwC claims healthcare companies aren’t as prepared as they should be.  The report, entitled “Old Data Learns New Tricks: Managing Patient Privacy and Security on a New Data-Sharing Playground,” shows that despite advances in electronic health records (EHRs) and security technology, healthcare organizations have yet to adopt privacy measures on a large scale.

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iLoop Mobile Partners With Dialog Health for “Pull-Based” Healthcare Communication


Mobile marketing provider iLoop Mobile has announced a partnership with Nashville-based Dialog Health to create “mobile engagement programs” aimed at helping improve communication with patients, customers and employees within the healthcare industry.

Dialog Health is a brand new startup created by a group of individuals with backgrounds spanning the healthcare, advertising and information technology industries.  Their primary aim is to create mobile communication solutions to put vital healthcare information in the hands of patients and caregivers.  Partnering with iLoop Mobile, a company that has deep roots in the mobile marketing industry, Dialog Health gains the knowledge of how to engage mobile users with both “push” and “pull” information exchanges.

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Mobile Devices & Broadband Could Save $4,800/Clinician/Year According to NHS Study


According to a progress update on a long-term study being conducted by the U.K.’s National Health Service (NHS), the use of mobile devices and mobile broadband can significantly reduce costs associated with office visits, unnecessary referrals to specialists, wasted home visits and hospital admissions.

The NHS armed physicians with Panasonic Toughbook laptops connected via mobile broadband cards at 11 sites across the U.K over an 8-week trial in 2010.  Researchers indicated an initial savings of over $737 per clinician, which equates to roughly $4,800 per clinician, per year.

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