Tag Archive | "healthcare"

Shifting to Mobile—Health and Pharma Concerns When Marketing to Multicultural Groups


Shifting to Mobile Health and Pharma Concerns When Marketing to Multicultural GroupsThe following is an exclusive guest contributed post to mHealthWatch from Rae Votta, Senior Account Planner at Prime Access.

Because mobile devices are relatively inexpensive compared with purchasing full-size computers and paying for ongoing internet service, many people—including those from ethnically and culturally diverse groups—have shifted the bulk of their online activities to mobile devices. Health and pharmaceutical companies have some of the same challenges as other industries, but they also have unique mobile marketing issues. Here are some that should be considered in health and pharma mobile marketing campaigns:

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Dell’s Ongoing Commitment To Healthcare Technology Leads to a New Chief Medical Officer


Dell’s Ongoing Commitment To Healthcare Technology Leads to a New Chief Medical OfficerDell Services has long been committed to the goal of improving healthcare by use of information technology. It is for this reason that Dell has a Healthcare & Life Sciences (HCLS) division lead by Vice President and Global General Manager Sid Nair.

In a recent announcement, Dell shared that they have appointed Nick van Terheyden, M.D., former Chief Medical Information Officer of Nuance Communications, as the new Dell Healthcare & Life Sciences Chief Medical Officer.

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Partners Launch New Game-Changing Virtual Care Service


Partners Launch New Game-Changing Virtual Care ServiceThis week, UMass Memorial Health Care is making waves with the forthcoming launch of virtual physician visits for diagnosis and treatment of common health concerns.

The organization tells mHealthWatch in a provided statement that the central Massachusetts health care leader “has partnered with Zipnosis, a Minneapolis- based company, to provide an online diagnosis and treatment service that will connect patients to UMass Memorial clinicians online to receive prompt, high-quality virtual care for common medical conditions, such as sinus infections, colds and flu, female bladder infections and pink eye.”

Starting in October any of UMass Memorial Health Care’s 12,900 employees who have a UMass Memorial provider will be able to use the new service The health care system hopes to offer it to the general public in early 2016.
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Vocera, Zebra Technologies Tout New Enterprise-Class Clinical Communication Solution


Vocera, Zebra Technologies Tout New Enterprise-Class Clinical Communication SolutionThis week, mobile healthcare communications company Vocera shared with mHealthWatch details of its new partnership with Zebra Technologies Corporation.

If you’re not familiar, Zeba serves up solutions and services that provide visibility into organizations’ “assets, people and transactions.”

Based on the details shared, the Vocera Collaboration Suite will be available on Zebra’s MC40-HC Android mobile computer.
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Innovative Healthcare Company Sets Sights on Expansion to San Francisco


Innovative Healthcare Company Sets Sights on Expansion to San FranciscoPager is an innovative alternative to routine healthcare in the Manhattan area. Pager was founded in 2014 by Uber’s Chief Technology Officer Oscar Salazar, and Gaspard de Dreuzy, and Philip Eytan. Their goal was to provide Manhattan residents with an on-demand alternative to traditional healthcare. This is accomplished either by offering house calls, or phone/text consultations.

With the success of their Manhattan house calls, Pager has their eyes on expanding to the San Francisco market. In their Series A round of funding they have generated $14 million to do just that. Venture Beat reports that capital was generated thanks to New Enterprise Associates, Sound Ventures, Goodwater Capital, Lux Capital and Montage Ventures.

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Posted in Healthcare, Healthcare IT, TechnologyComments (0)

Report: Mobile, Digital ‘House Calls’ Save Time And Money


Report Mobile, Digital 'House Calls' Save Time And MoneyWith our jam-packed schedules, there is simply no time to get sick. When a scratchy throat or other non-emergency health concern arises, it is almost impossible to get in to see your primary health care provider in a reasonable timeframe, particularly with the non-stop demands of work and family. On top of that, many health concerns arise after hours or on the weekends when finding access to healthcare is more of a challenge.

It is for this reason that electronic house calls have becoming the new norm.

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Spotlight on Limelight: Mobile-Focused Firm Attracting More Investments


Spotlight on Limelight: Mobile-Focused Firm Attracting More InvestmentsLimelight Health, provider of mobile enterprise technology for the health insurance industry, tells mHealthWatch that the company has secured new funding to continue its expansion.

A provided statement on Monday notes that the company has received $3 million in Series A funding from MassMutual Ventures, the corporate venture capital arm of Massachusetts Mutual Life Insurance Company (MassMutual), and AXA Strategic Ventures.

Also investing in the round is the series seed lead investor LaunchPad Digital Health.

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