Tag Archive | "healthcare"

Medicare To Revise Their Telemedicine Treatment and Coverage Options?


Medicare To Revise Their Telemedicine Treatment and Coverage Options?   telemedicine mobile medicare healthcare The definition of telemedicine varies within the medical industry, but when speaking of Medicare, it refers to face-to-face, combined audio/video healthcare. That excludes email only or telephone only healthcare.

However, the increase of approved remote healthcare has been on the rise over the last several years, for a multitude of reasons. For example, remote healthcare is easier for elderly, those in rural areas, chronically ill, and injured individuals to access.

Currently, Medicare has many restrictions when it comes to how often in-person healthcare must be executed but it looks like that is soon to change.

Read the full story

Posted in Healthcare, TelemedicineComments (0)

Google: No Plans to Become a Healthcare Company


Google: No Plans to Become a Healthcare Company   Sergey Brin mobile tech mobile health Mobile Devices Larry Page healthcare Google With mobile tech and telecommunications giants ranging from Apple to Verizon getting into the healthcare technology and mHealth fields, it’s understandable why Google has followed suit.

But don’t get the wrong idea. Google does not plan to become a healthcare company. Google co-founders Sergey Brin and Larry Page made that clear once again recently.

“Generally, health is just so heavily regulated,” Brin said at Vinod Khosla’s CEO summit. “It’s just a painful business to be in. It’s just not necessarily how I want to spend my time. Even though we do have some health projects, and we’ll be doing that to a certain extent. But I think the regulatory burden in the U.S. is so high that think it would dissuade a lot of entrepreneurs.”
Read the full story

Posted in Healthcare, mHealth, Technology, Wearable technologyComments (0)

Gyro Touts New Healthcare Division


Gyro Touts New Healthcare Division   mobile healthcare marketing healthcare Gyro Gyro – a company that bills itself as a “global ideas shop” – has just announced the launch of gyro:human, a U.S. division dedicated to all aspects of the healthcare industry.

According to provided details, managing director Wendy Lurrie has been tapped to lead this newly formed division.

Lurrie is billed as a “healthcare industry ace” who has worked with United Healthcare, Aetna, Eli Lilly and Company, Boehringer Ingelheim, and Bristol-Myers Squibb.
Read the full story

Posted in HealthcareComments (0)

Actionable Health Data is the Business Model Behind Modus


Actionable Health Data is the Business Model Behind Modus   modus health modus mHealth news mHealth healthcare health tech Late last week, a new healthcare technology company turned up on our radar.

The company in question – modus health – was launched, we’re told, to “provide accurate, actionable physical activity data and analytics that will improve care efficiency and enhance clinical outcomes in patients with slow and irregular gait.”

Those behind the endeavor say modus “measures what matters” using its wearable StepWatch Activity Sensor coupled with proprietary software and analytics.
Read the full story

Posted in Healthcare, mHealthComments (0)

Healthcare Marketing Mistakes Coming into Focus


Healthcare Marketing Mistakes Coming into Focus   mHealth healthcare marketing healthcare Business Solutions 2014 Partner Program Insider At the recent Business Solutions 2014 Partner Program Insider, industry experts were asked their opinions about some of the common mistakes being made by integrators, software developers, VARs and MSPs when it comes to healthcare and, more specifically, selling to their customers in that vertical.

Robert Laughlin, the president of Galaxy Control Systems, says that one of the biggest mistakes being made by VARs is simply that they don’t fully understand the needs of the healthcare industry, specifically its many compliance issues. Laughlin said that “Resellers need to be up to speed on this specific vertical market requirements to be successful.”

Peter Martini agreed with him. The COO of iBoss Network Security, Martini said that “The biggest mistake we see is VARs,  MSPs, and integrators not fully understanding the unique needs of the healthcare industry. Channel entities sell products across many industries and there is a mentality that the sales approach is the same for all. Healthcare organizations have similar issues and challenges but their specific needs — as they relate to security — is unique due to compliance and other factors.”

Read the full story

Posted in Digital Marketing, HealthcareComments (0)

The Challenges of Engaging Consumers in Post-Health Reform Market


The Challenges of Engaging Consumers in Post Health Reform Market   marketing IT healthcare communications IDC Health Insights has just published an insightful new report, “Engaging Consumers in a Post-Health Reform Market,” which is designed to help payers “effectively reach and engage their various member populations segments.”

In a post-health reform environment, explains analyst Deanne Kasim, payers are now compelled to develop new strategies to obtain and maximize the attention, interest and loyalty of a new group of consumers from the individual policy marketplace.

“Successful and meaningful consumer engagement requires a holistic approach to the patient’s needs, including financial and behavioral needs,’ the report summary reads. “It requires a systems approach to the decisions facing the consumer in terms of what benefit services are purchased and how the entire insurance system is navigated.  And payers are beginning to adjust their health IT expenditures accordingly.
Read the full story

Posted in Affordable Care Act (ACA), HealthcareComments (0)

Partner Program Aims to Uncover Facts Behind Unhealthy Healthcare Sales Habits


Partner Program Aims to Uncover Facts Behind Unhealthy Healthcare Sales Habits    marketing healthcare sales healthcare When they went looking for opinions about the common mistakes made when selling to customers in the healthcare vertical by VAR’s, integrators, software developers and MSPs, the Partner Program Insider from Business Solutions got back plenty of them.

One of the biggest mistakes that the VARs make, according to many of the opinions offered, is that they don’t fully understand the healthcare industry or its needs, especially when it comes to issues of compliance. “Resellers need to be up to speed on this specific vertical market requirement to be successful,” due to its extremely stringent compliance issues, says Robert Laughlin, the president of Galaxy Control Systems.

Read the full story

Posted in Digital Marketing, HealthcareComments (0)