Vodafone – the British multinational telecommunications juggernaut – is rolling out the third chapter in its series of mHealth insights as part of its global mobile healthcare initiative.

Although mHealth is still a nascent industry, Vodafone has been active in healthcare for over a decade and established Vodafone mHealth Solutions in 2009.

Consequently, the new guide explores the myriad barriers to mHealth technology adoption that still exist. The report focuses on two prominent issues facing the mHealth industry: privacy and regulation.

Read the full story

Medical patients who have been recipients of kidney transplants are exceptionally receptive to mHealth related technologies and home-based mobile monitoring systems.

The Journal of Medical Internet Research points to new research illustrating the open arms with which kidney transplant patients welcome mobile health technology.

The data demonstrates that kidney transplant recipients have a positive overall attitude toward mobile phone based health technology. Additionally, the data demonstrates that most kidney transplant recipients own and are comfortable using mobile phones and that many of these patients already own and use smart mobile phones.

Read the full story

The individual formerly in charge of 4G strategy at O2 has been tapped to become the operator’s managing director for its health and social care department.

Before leading O2′s 4G strategy team to new heights, Nikki Flanders (pictured on right) was a formidable leader at various retailers and health-related charities.

According to published reports out of the U.K., O2’s health and social care arm “develops mobile health solutions including lone worker products and UC solutions for hospitals and other care environments.”

Read the full story

iHealth Lab, a provider of personal mobile healthcare products tailored for iOS devices, has announced the debut of its new iAd mobile advertising campaign with the aim of reminding us how “lifestyle choices can affect health, especially during the stressful demands of the holidays.”

The new mobile campaign marks the first-ever iAd from a health device company and was a perfect fit since iHealth targets all its products to iOS devices — including the iPad, iPhone and iPod Touch.  The new iAd will educate consumers on how 18 different lifestyle choices can affect blood pressure, and consumers can learn more about how factors like smoking, alcohol, salt and caffeine intake, shopping, personal relationships, and other choices affect blood pressure as well.

Read the full story

Finally there exists an ad network that is designed to reach an audience that is specifically interested in mHealth. This means that health app developers are able to move past mass advertising and into the realm of select, target marketing.

This development has been enabled by a combined effort between Physicians Interactive Holdings, a health information provider, and Remedy Systems, an app developer, who have designed a new mobile ad network that targets healthcare professionals exclusively. The new ad network, named Tomorrow Networks, gives health app developers the perfect advertising opportunity by allowing them to focus their efforts on a target demographic—those who are looking for mobile tools to increase the quality and efficiency of healthcare.

Read the full story