Tag Archive | "mobile advertising"

Kaiser Permanente Launches 2014 Thrive Ads Campaign


Kaiser Permanente Launches 2014 Thrive Ads Campaign   Thrive Ads Campaign mobile advertising mobile ads Kaiser Permanente digital marketing Kaiser Permanente is gearing up again. As one of the nation’s largest health care providers, the company has chosen to focus its longest-running campaign on the accessibility of care online and in the doctor’s office in the latest round of Thrive advertisements.

The 2014 launch marks the 11th year of Kaiser Permanente’s Thrive ad campaign.

“In addition to three new television advertisements, the 2014 campaign features radio, print, online, and out-of-home ads that allow Kaiser Permanente to reach consumers where they spend the most time and in a targeted way,” a news release shared with mHealthWatch reads.

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TapSense Taking Mobile Advertising to Wearables


TapSense Taking Mobile Advertising to Wearables   wearables TapSense Exchange TapSense smartwatch mobile advertising mobile ads This week, TapSense – an independent advertising exchange – pushed mobile advertising further into the potentially lucrative waters of the wearables market.

The company announced support for wearables, including the Pebble smartwatch apps.

In short, this new feature provides wearable app developers with a new marketing channel, by allowing them to promote their apps directly through the TapSense exchange.

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Fitness Apps Not Committed To User Privacy


Fitness Apps Not Committed To User Privacy   user tracking privacy mobile app mobile advertising mHealth fitness app fitness As many fitness app developers continue to look for ways to link their tracking capabilities to users’ health conditions, many concerns for user privacy naturally arise. While general and anonymous dietary and fitness habits may not be something that a typical individual will protest against being shared with others, the data these habits generate are of interest to many.

Aside from basic diet and exercise, many fitness apps track vital signs, gender, age, height and weight—the perfect information needed to successfully target users with an assortment of products and services.

The TOS of each fitness app varies, but users must check back frequently for changes and updates to privacy related amendments. An excellent example is the fitness app Moves. Originally their TOS stated that they would not share any user data with a third party, but it has now been revised to read as follows: “We may share information, including personally identifying information, with our affiliates.”

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Mobile Health Meets Mobile Advertising


Mobile Health Meets Mobile Advertising   Tapjoy mobile health Mobile Devices Mobile Apps mobile applications mobile advertising mHealth partnership mHealth apps mHealth iOS Android Alpha Trainer mHealthWatch was privy to a sneak peek at a new partnership confirmed publicly this morning by the team at Tapjoy, a thriving young mobile advertising network capable of reaching as many as 435 million mobile users monthly.

Nido Labs, creator of Alpha Trainer, one of the top-grossing fitness apps available, and Tapjoy will begin offering consumers a new way to get advanced 14-week workout programs directly to their mobile device.

The goal? Help users stay in shape and on budget.

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Hipcricket Providing Mobile Health Reminders to Oregon Residents


Hipcricket Providing Mobile Health Reminders to Oregon Residents   SMS text messaging mobile marketing mobile advertising Internet Sexuality Information Services Hipcricket email AD LIFE Mobile advertising and marketing company Hipcricket announced it has teamed with longtime client Internet Sexuality Information Services, Inc., a national nonprofit organization.

Together they will provide mobile mHealth services via SMS text messaging, email and voice to Oregon residents so they can manage and prevent transmission of HIV and other sexually transmitted diseases.

Through Hipcricket’s AD LIFE platform, the Oregon Health Authority have built an opt-in database for HIV/STD testing, medication and prescription refill reminders, as well as weekly educational health tips.
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Vodafone Probes mHealth Adoption Impediments in New Insights Guide


Vodafone Probes mHealth Adoption Impediments in New Insights Guide    Vodafone mobile news mobile marketing mobile insights mobile advertising mHealth news mHealth global mobile healthcare initiative Vodafone – the British multinational telecommunications juggernaut – is rolling out the third chapter in its series of mHealth insights as part of its global mobile healthcare initiative.

Although mHealth is still a nascent industry, Vodafone has been active in healthcare for over a decade and established Vodafone mHealth Solutions in 2009.

Consequently, the new guide explores the myriad barriers to mHealth technology adoption that still exist. The report focuses on two prominent issues facing the mHealth industry: privacy and regulation.

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JMIR: Kidney Transplant Patients Highly Receptive to mHealth Monitoring


JMIR: Kidney Transplant Patients Highly Receptive to mHealth Monitoring   mobile news mobile marketing mobile health Mobile Devices mobile advertising mHealth Journal of Medical Internet Research Medical patients who have been recipients of kidney transplants are exceptionally receptive to mHealth related technologies and home-based mobile monitoring systems.

The Journal of Medical Internet Research points to new research illustrating the open arms with which kidney transplant patients welcome mobile health technology.

The data demonstrates that kidney transplant recipients have a positive overall attitude toward mobile phone based health technology. Additionally, the data demonstrates that most kidney transplant recipients own and are comfortable using mobile phones and that many of these patients already own and use smart mobile phones.

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