Tag Archive | "mobile advertising"

Mobile Health Meets Mobile Advertising


Mobile Health Meets Mobile Advertising   Tapjoy mobile health Mobile Devices Mobile Apps mobile applications mobile advertising mHealth partnership mHealth apps mHealth iOS Android Alpha Trainer mHealthWatch was privy to a sneak peek at a new partnership confirmed publicly this morning by the team at Tapjoy, a thriving young mobile advertising network capable of reaching as many as 435 million mobile users monthly.

Nido Labs, creator of Alpha Trainer, one of the top-grossing fitness apps available, and Tapjoy will begin offering consumers a new way to get advanced 14-week workout programs directly to their mobile device.

The goal? Help users stay in shape and on budget.

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Hipcricket Providing Mobile Health Reminders to Oregon Residents


Hipcricket Providing Mobile Health Reminders to Oregon Residents   SMS text messaging mobile marketing mobile advertising Internet Sexuality Information Services Hipcricket email AD LIFE Mobile advertising and marketing company Hipcricket announced it has teamed with longtime client Internet Sexuality Information Services, Inc., a national nonprofit organization.

Together they will provide mobile mHealth services via SMS text messaging, email and voice to Oregon residents so they can manage and prevent transmission of HIV and other sexually transmitted diseases.

Through Hipcricket’s AD LIFE platform, the Oregon Health Authority have built an opt-in database for HIV/STD testing, medication and prescription refill reminders, as well as weekly educational health tips.
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Vodafone Probes mHealth Adoption Impediments in New Insights Guide


Vodafone Probes mHealth Adoption Impediments in New Insights Guide    Vodafone mobile news mobile marketing mobile insights mobile advertising mHealth news mHealth global mobile healthcare initiative Vodafone – the British multinational telecommunications juggernaut – is rolling out the third chapter in its series of mHealth insights as part of its global mobile healthcare initiative.

Although mHealth is still a nascent industry, Vodafone has been active in healthcare for over a decade and established Vodafone mHealth Solutions in 2009.

Consequently, the new guide explores the myriad barriers to mHealth technology adoption that still exist. The report focuses on two prominent issues facing the mHealth industry: privacy and regulation.

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JMIR: Kidney Transplant Patients Highly Receptive to mHealth Monitoring


JMIR: Kidney Transplant Patients Highly Receptive to mHealth Monitoring   mobile news mobile marketing mobile health Mobile Devices mobile advertising mHealth Journal of Medical Internet Research Medical patients who have been recipients of kidney transplants are exceptionally receptive to mHealth related technologies and home-based mobile monitoring systems.

The Journal of Medical Internet Research points to new research illustrating the open arms with which kidney transplant patients welcome mobile health technology.

The data demonstrates that kidney transplant recipients have a positive overall attitude toward mobile phone based health technology. Additionally, the data demonstrates that most kidney transplant recipients own and are comfortable using mobile phones and that many of these patients already own and use smart mobile phones.

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O2′s 4G Strategist Takes Leadership Role in mHealth


O2′s 4G Strategist Takes Leadership Role in mHealth   Nikki Flanders mobile marketing Mobile Devices mobile advertising mHealth 4G 02 The individual formerly in charge of 4G strategy at O2 has been tapped to become the operator’s managing director for its health and social care department.

Before leading O2′s 4G strategy team to new heights, Nikki Flanders (pictured on right) was a formidable leader at various retailers and health-related charities.

According to published reports out of the U.K., O2’s health and social care arm “develops mobile health solutions including lone worker products and UC solutions for hospitals and other care environments.”

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iHealth Lab Debuts First-Ever mHealth iAd Mobile Advertising Campaign


iHealth Lab Debuts First Ever mHealth iAd Mobile Advertising Campaign   mobile healthcare mobile health mobile advertising campaign mobile advertising mhealth advertising mHealth iHealth Lab iHealth iAd Apple iAd apple iHealth Lab, a provider of personal mobile healthcare products tailored for iOS devices, has announced the debut of its new iAd mobile advertising campaign with the aim of reminding us how “lifestyle choices can affect health, especially during the stressful demands of the holidays.”

The new mobile campaign marks the first-ever iAd from a health device company and was a perfect fit since iHealth targets all its products to iOS devices — including the iPad, iPhone and iPod Touch.  The new iAd will educate consumers on how 18 different lifestyle choices can affect blood pressure, and consumers can learn more about how factors like smoking, alcohol, salt and caffeine intake, shopping, personal relationships, and other choices affect blood pressure as well.

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mHealth Ad Network Enables Relevant Advertising


mHealth Ad Network Enables Relevant Advertising   tomorrow networks remedy systems physicians interactive holdings mobile healthcare mobile health mobile advertising mhealth mobile advertising mhealth advertising mhealth ad network mHealth Finally there exists an ad network that is designed to reach an audience that is specifically interested in mHealth. This means that health app developers are able to move past mass advertising and into the realm of select, target marketing.

This development has been enabled by a combined effort between Physicians Interactive Holdings, a health information provider, and Remedy Systems, an app developer, who have designed a new mobile ad network that targets healthcare professionals exclusively. The new ad network, named Tomorrow Networks, gives health app developers the perfect advertising opportunity by allowing them to focus their efforts on a target demographic—those who are looking for mobile tools to increase the quality and efficiency of healthcare.

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