Tag Archive | "mobile app marketers"

FTC Steps In to Halt “Acne Cure” Mobile Apps Based On Erroneous Claims, Signals Future of mHealth App Regulation


In a first sign of government regulation on healthcare-related mobile apps in the U.S., it was announced today that the FTC has taken action against the makers of  two so-called “acne cure” apps on the basis of providing false claims and misrepresenting medical research.

The two apps — “AcneApp” and “Acne Pwner” — claimed they could cure acne by using colored lights emitted from smartphone screens.  Consumers were advised to hold the display screen next to the area of skin to be treated for few minutes daily while the app was activated.  According to the FTC complaint, there were approximately 3,300 downloads of AcnePwner, which was offered for 99 cents in the Android Marketplace.  Ads for Acne Pwner stated, “Kill ACNE with this simple, yet powerful tool!”

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