Tag Archive | "mobile messaging"

Is Text Messaging The Future of Blood Drives?

Is Text Messaging The Future of Blood DrivesAccording to a new report from our sister site Mobile Marketing Watch, SMS may hold the key to boosting blood donations.

Per the details shared, blood donation rates are actually on the decline in developed nations around the world. It is for this reason that the Stockholm blood service in Sweden decided to turn to modern mobile communication to let donors know the impact they are making with their donation.

After someone donates blood, they probably never give it a second thought. While patient privacy must be protected, this is not to say that a donor cannot be made aware of when their blood has been used by a recipient.

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Vocera to Offer Free, Secure Text Messaging for Its U.S. Healthcare Customers

Vocera to Offer Free, Secure Text Messaging for Its U.S. Healthcare CustomersVocera wants to up the ante.

In a bid to be the provider of choice, the company has announced it will soon offer cloud-based secure texting at no cost to its 800-plus U.S. hospital customers.

“Vocera Secure Texting will connect seamlessly with Vocera Communication Systems installed in over 800 U.S. hospitals, enabling physicians to securely text care teams and improve care coordination, operational efficiencies, and patient experience,” said a company spokesman in a recent release.

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Eliza Brings Rich Media Messaging to Mobile Health Apps

ELIZA CORPORATION LOGOEliza Corporation, a leading provider of health engagement solutions, is touting an impressive new advancement in its established arsenal of mHealth-related resources.

This week, the company announced the addition of mobile rich-media messaging to its suite of multi-modal capabilities.

“Eliza’s mobile messaging extends organizations’ abilities to dynamically engage people through their mobile health apps,” a statement heralding the addition reads.

Eliza’ says that its permission-based, mobile messaging gives organizations the ability to push messages to their mHealth app users and store rich media messages in an app’s secure inbox.

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Hipcricket & ISIS Partner for Mobile Health Resources

It was announced today that ISIS, a national nonprofit organization that uses technology for sexual health promotion and disease prevention, has partnered with mobile messaging provider Hipcricket to power a series of mobile Websites as an additional means of engagement to offer teens and young adults choices in how they prefer to interact with critical health information.

ISIS has worked with Hipcricket since 2005, with the nonprofit using its platform to manage SMS messaging, opt-in membership lists, clinic/service locators, informational messages, and reminder systems for HIV and STI testing.  Under the terms of the new partnership, the company will extend its mobile health program by leveraging Hipcricket’s AD LIFE Mobile Site Builder to create campaign- and client-specific landing pages accessible through the mobile Web.

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Highmark Partners With mobileStorm to Implement New Mobile Messaging Initiative

It was announced today that Highmark — a Pittsburgh-based independent licensee of the Blue Cross Blue Shield Association — has partnered with mobileStorm to power a new mobile messaging initiative to reach members, employees, group customers and the community at large on their mobile devices.

Highmark is currently implementing mobile campaigns to influence healthy behaviors for members as well as its own employee base, while also evaluating opportunities to use additional SMS initiatives to reach group customers and the general community.  Highmark is leveraging mobileStorm for Healthcare, the company’s multi-channel healthcare messaging system that enables both healthcare payers and providers to launch powerful one-to-many campaigns with a virtually limitless number of members.

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Polyglot Partners with CellepathicRx for Medication Adherence

It’s been announced that Polyglot Systems, who provides award-winning “Meducation” content to hard-to-reach patients through mobile web, apps and e-mail technology, has partnered with CellepathicRx to deliver its medication adherence solution through the latter’s mHealth platform.

Polyglot specializes in providing medication adherence solutions aimed at patients who have low health literacy or difficulty understanding English.  Through its Meducation content, patients and healthcare providers can access medication instructions that are written at a 5th to 6th grade reading level in any of over twelve languages, including English, Spanish, Chinese (simplified and traditional), Korean, Haitian Creole, Italian, French, Arabic, Russian, Bengali, Polish and others.  Instructions can also be printed in large fonts for those with impaired vision.  The solution even lets patients access online videos demonstrating proper medication use for medications that are especially hard to use and understand.

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University Looks at Effectiveness of Delivering Health Messages via Social, Mobile Channels

Nova Southeastern University, based in Davie, FL has begun a new initiative to test the true effectiveness of delivering health and wellness messages to patients via social media and mobile channels.

The school’s College of Pharmacy recently launched its “Center for Consumer Health Informatics Research” which is spearheading the new research initiative.  The University plans to use consumer health informatics to discover new ways to improve health.  Based on the findings, tips will be distributed to patients through various social media platforms and mobile devices.  Once it’s all said and done, the center will analyze whether those interventions had any tangible impact on patients.

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