Tag Archive | "mobileStorm for Healthcare"

mobileStorm Touts Newest Version of Groundbreaking mHealth Communication Platform

For 13 years, mobileStorm has been an industry-leading veteran of email, mobile, and social communication. But the company has also led the charge for mHealth patient engagement in the United States.

To that end, on Tuesday mobileStorm announced its release of the newest version of its healthcare messaging platform. In the process, mobileStorm also unveiled a host of new capabilities that promise to dramatically extend messaging for patient engagement.

mobileStorm for Healthcare clients and partners can engage in relevant messaging and meaningful dialogs with their members. mobileStorm for Healthcare provides the ability to create and execute complex, condition-based, wellness programs, across multiple messaging channels.

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Highmark Partners With mobileStorm to Implement New Mobile Messaging Initiative

It was announced today that Highmark — a Pittsburgh-based independent licensee of the Blue Cross Blue Shield Association — has partnered with mobileStorm to power a new mobile messaging initiative to reach members, employees, group customers and the community at large on their mobile devices.

Highmark is currently implementing mobile campaigns to influence healthy behaviors for members as well as its own employee base, while also evaluating opportunities to use additional SMS initiatives to reach group customers and the general community.  Highmark is leveraging mobileStorm for Healthcare, the company’s multi-channel healthcare messaging system that enables both healthcare payers and providers to launch powerful one-to-many campaigns with a virtually limitless number of members.

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mobileStorm Launches the Latest Version of its HIPAA-Compliant, Cloud-based mHealth Communication Platform

mobileStorm today announced the launch of the latest version of its “mobileStorm for Healthcare” platform, a secure mobile messaging solution that allows HIPAA-compliant transmission of PHI (Protected Health Information) to members and patients via mobile devices.

The newest version of mobileStorm’s solution extends the ability to send messages from the previously available API integration to a SaaS based dashboard, designed from the ground up to manage member audiences, create and send healthcare communication as well as run powerful reports on their performance.  mobileStorm for Healthcare was originally launched in early 2011 as a platform that can “mobile-enable” systems by connecting to any CRM, database or electronic medical record repository via an API  (Application Programming Interface) and creating a secure message pipeline to a customizable inbox that can be placed within any smart phone app via an SDK.

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A Paradigm Shift in Healthcare: Why Hospitals Need to Become Amazing Marketers

On the mobileStorm company blog recently, CEO Jared Reitzin wrote an interesting opinion piece on why hospitals need to become amazing marketers — stemming from the many changes on the horizon  in terms of Medicare and within the healthcare industry in general.

For example, it’s been announced by the federal government that Medicare will begin cutting back payments to hospitals where high numbers of patients are readmitted, or to hospitals with higher-than-average costs for patient care.  What this means is that hospitals and healthcare organizations in general need to start taking steps to keep members healthier post-visit.  Doing so means influencing member behavior through the right messaging strategies, sent at the right time, to the right members.

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Why Having an Amazing User Experience is So Important in Healthcare

Why Having an Amazing User Experience is So Important in HealthcareIn an article today on mobileStorm’s company blog, CEO Jared Reitzin detailed the importance of a killer user experience in healthcare, and how having an amazing UE will be key to future success as the healthcare industry continues to adopt digital and mobile technologies.

The blog post was actually an open letter to the company’s employees and Board members detailing his thoughts on why developing a killer user experience is so important to the future of mobileStorm for Healthcare, the company’s secure communication platform for the healthcare industry.  However, the concept is relevant for any organization innovating within one of the most complicated industries in the world.

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Introducing mHealthWatch.com

A post from mobileStorm CEO, Jared Reitzin

4 years ago when I bought mobilemarketingwatch.com (aka MMW) I wanted to give something back to the mobile community. I employed writers to write about anything they wanted as long as it provided businesses with news and information that would help their business grow. As consumers move to a smartphone-based society, businesses have to expand their knowledge about mobile and the many ways they can engage with their customers. Whether you’re a marketer trying to drive someone to make a purchase or a healthcare plan trying to keep your customers healthy to save money, mobile is the platform of choice for reaching your customers and influencing their behavior.

MMW started out as more of a hobby but the site quickly grew into not just the top mobile marketing blog in the U.S., but at the time of this writing is currently the eighty sixth highest ranked “marketing blog” in the U.S. according to AdAge’s Power 150, which ranks the top blogs and bloggers in advertising, marketing and media. At mobileStorm we are heavily invested in the healthcare space, recently developing a proprietary HIPAA-compliant secure mobile messaging platform called AppMail. The mHealth space is growing quickly, and very much like we created content for marketers, we wanted to create content for healthcare payers and providers that would help them understand where this exciting space is headed.

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