It was announced today that UnitedHealth Group, the organization overseeing both health insurer UnitedHealthcare and health IT provider Optum, has formed strategic partnerships with three mobile health IT firms that all offer mobile products and services designed to help improve consumers’ health and well-being.
The three companies forging the partnership with UnitedHealth include CareSpeak Communication, “Lose it!,” and Fitbit. Like most large healthcare organizations today, UnitedHealth Group is seeking innovative companies that “help simplify the consumer healthcare experience by making relevant, practical information easier to access by using consumer-friendly technology devices such as smartphones and other mobile devices.” Here’s a brief overview of each of the three companies forging the alliance with UnitedHealth — all of which will also be presenting at UnitedHealth’s booth during CES this week. . .