Tag Archive | "secure messaging"

Highmark Partners With mobileStorm to Implement New Mobile Messaging Initiative


It was announced today that Highmark — a Pittsburgh-based independent licensee of the Blue Cross Blue Shield Association — has partnered with mobileStorm to power a new mobile messaging initiative to reach members, employees, group customers and the community at large on their mobile devices.

Highmark is currently implementing mobile campaigns to influence healthy behaviors for members as well as its own employee base, while also evaluating opportunities to use additional SMS initiatives to reach group customers and the general community.  Highmark is leveraging mobileStorm for Healthcare, the company’s multi-channel healthcare messaging system that enables both healthcare payers and providers to launch powerful one-to-many campaigns with a virtually limitless number of members.

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TigerText Gets A Boost With $8 Million in New Funding


This week, TigerText Inc., a Santa Monica based secure texting service, received a second round of funding totaling $8.2 million. The company received $2.2 million in seed funding in 2010. This brings the company’s total backing to over $10 million. Easton Capital and New Science Ventures led the Series A investment. A partner from each company, John Friedman from Easton and Somu Subramaniam from New Science Ventures, joined the board of TigerText as part of the funding.

This funding is intended to accelerate the development of TigerText Pro for Business, their messaging platform for corporations. This system is SOX secure, referring to the Sarbanes-Oxley Act of 2002, and allows users to communicate securely. This can include group messaging sessions about sensitive subjects or keeping an entire mobile salesforce up to date about pricing and policy changes.

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AT&T Debuts Secured Tablet and Secured Mobile Messaging Solutions for Healthcare


It was announced today that AT&T has launched two new initiatives aimed at helping healthcare organizations deploy secure tablet solutions and send secure messaging, all while adhering to strict HIPAA and other regulatory guidelines.

The first solution being introduced is called “AT&T Managed Tablets,” which is touted as a “highly secure, end-to-end management solution bundling software and services with any tablet that is easy to purchase and deploy.  AT&T’s aim with the new managed solution is to help healthcare organizations better regulate the use of tablets by “controlling their introduction into the networked environment, ensuring that the devices have the appropriate security capabilities and can be remotely wiped if the device becomes lost or stolen.”

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JCAHO Issues Ban on Physician Texting, Signifies Importance of Secure Mobile Communication Outside SMS


The Joint Commission on Accreditation of Healthcare Organizations (JCAHO) recently issued a so-called “ban” on physician texting, saying it’s “not acceptable” for medical professionals to communicate patient information via SMS.

In dealing with sensitive medical information, physicians risk violating HIPAA regulations and other security standards by communicating with patients over SMS.  Such violations can be costly and can lead to other repercussions for both the physician and the healthcare organization(s) they represent.  The JCAHO recognized this risk and used it as the basis for its ban on physician texting.  While many in the industry are seeing this as a warning sign to stop mobile communication altogether, it’s actually a step in the right direction to push physicians and healthcare organizations to begin leveraging new-age, fully secure forms of mobile communication.

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New mHealth Guide Takes Deep Dive Into Mobile-Enabling Healthcare IT Systems


“Making Healthcare Mobile,” a new guide published today by mobileStorm, provides a focused look at how to extend healthcare into the mobile realm by presenting a step-by-step guide to mobile-enabling virtually any healthcare database.

Taking an independent and educational approach to mobile healthcare, the new guide covers the full spectrum of taking a wide array of healthcare systems mobile — including the history of healthcare’s evolution into the mobile channel, industry rules and regulations, best practices, secure messaging solutions, project overviews and even a step-by-step checklist to rolling out a pilot program to test the waters and evaluate options.

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Keeping People Healthy: Relevant Conversations, Marketers & The PHI Problem


Mobile Communication

My philosophy is, to get a consumer to change their behavior (like for instance remembering to take their medication), you must have very relevant conversations. The hard part in healthcare is that the more honest your conversation is, the riskier it gets, and the less channels you have to communicate your message over.

PHI or “Protected Health Information” creates this problem, or shall I say, complicates things, because protecting our health information is a good thing right?

PHI is under the U.S. Health Insurance Portability and Accountability Act (HIPAA) and in a nutshell, is any information about health status, provision of health care, or payment for health care that can be linked to a specific individual. This includes any part of a patient’s medical record or payment history. PHI has a broad interpretation and as a result not everyone in the industry can agree exactly what type of data is considered PHI.

For instance, at mobileStorm we’ve witnessed compliance teams rule that including the name of your physician in an SMS text message is completely fine, while another team says that even a cell phone number can be considered PHI.  Communicating with large populations quickly is incredibly important in keeping America healthy; however PHI can make this tricky. While people interpret PHI differently, our experience has been that most companies will always err on the side of caution. Large fines for privacy violations has the industry on edge. In February the  U.S. Department of Health and Human Services issued a $4.3 m fine to Cignet Health Care of Temple Hills. The action is the first monetary fine issued since the Act was passed in 1996.

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